7 Design to promote conversion seriously
You have probably read a post like this. Maybe you have written one or two posts about designing yourself. The answer is always the same old story, “To create quality content, visitors will have to change”
Although the fact that high quality content usually performs better, this idea simply does not give you a complete picture.
Quality content can not be given importance, but you also need to focus on the design aspects of your website that contribute to the user experience.
If you do not do this, then you can waste a ton of time to build top-level materials and get next-to-nothing conversions for your efforts.
In this article, I’ll break down seven of the most effective style tweaks to noticeably maximize your website’s conversions, once and for all.
1. Included color psychology
Psychology shows that some colors encourage different emotions, they can inspire aggression, self-confidence, excitement – even illusion and sadness. But to choose from more than 16 million colors, how do you know which one to use?
Many studies have identified how some color palettes appeal to different audience types, and traditional marketers and experienced web designers use color psychology all the time. For example, a cosmetic e-commerce site can use pink color which is related to versatility with purple and blue – some of the favorite colors of women.
For different site elements, which you want to stand out of CTA Button, it is appropriate to use a complementary color, which is in the opposite side of the color wheel. For example, if the background color is blue, So to make you stress, make your website using an orange or yellow CTA button.
2. Follow F-Pattern
Whenever learning to read, people have been accustomed to having books, newsletters, or blogs – from top to bottom and from left to right of scanning material. The main reason for this behavior when planning a layout is that experienced web designers use “F-pattern”.
Following the F-pattern, there is a philosophy behind some design practices, such as using a full screen image above the fold. Simply, you have to put your best material near the top-left corner of your site so that your audience does not miss it.
3. Use full-screen images
In addition to using minimalistic design, many web designers want to use a full-screen background image over the fold. Image slider is great, but time and time are proven again by using a single high-resolution image to work to increase the conversion rate.
By using large images in the background, you can capture the attention of your audience immediately, its visual effects increase the sense of authorization and legitimacy until you does not use any common stock photos that can be used by everyone.
4. Serve responsive design
It has been established that more search users are coming from desktop to mobile devices. In addition, Google reports that 90% of people switch between devices when browsing or doing online.
To keep the user’s experience consistent, a popular strategy is to implement a responsive design, in which the design elements such as content containers, buttons, and menus adapt to different screen sizes.
Fortunately, if you are starting a blog or website from scratch, then it is easy to use responsive design. Content management systems like WordPress see that there is an abundance of responsive topics that users can choose. But if you already have an existing site that has a design and layout that you want to keep, then your best bet can hire a professional web design agency.
5. Use card
While using responsive design, many websites use a card layout to organize tidbits of content in an accessible and stylish fashion. Simply put, “cards” are content containers that automatically scale and restore according to the size and orientation of the screen. Not only is it clear to see, but research shows that card layout also improves the user friendliness of any site, including many posts or pages.
Content-sharing networks like LinkedIn take advantage of this approach by maximizing the number of posts visible in a single screen.
Just remember that the card should give an idea of what the audience hopes to do, in addition to using the relevant visual content, you may consider short descriptions, CTA buttons, and even forms included. As long as you give some reference to the card, your audience might thank you for using this layout.
6. Avoid Confirm Shame
we are covering some web design practices you should adopt,Identifying the trends necessary to avoid this is also important.Operates as embarrassing confirmed a trend, website insult the viewer to choose your offer. You often see this practice in full-screen popup form or “Welcome Mats”.
7. Keep it simple
Today, you can see some trends and patterns that most web designers use. Examples are the spread of flat design in B2B and B2C websites.
Remember that one of the main purposes of web design is to put your content in Spotlight. It should do a great job to capture the attention of the audience and to keep them busy absorbing their message – they should not distract them with unnecessary, over-the-top visuals.
With flat or minimalistic design, you can provide your viewers a distraction-free environment so they can focus on your content. Less visual elements also mean fast-loading speed and happy customers.
Just remember that it is very difficult to nail a beautiful flat design than you think. Apart from focusing on basic visual elements such as menus and CTA, you also have to play with color, shadow effect, animation and other discrete visual details. Otherwise, you may end up with a website that is soft and unreliable