SEO is a great way to increase your website traffic but proper SEO is very important. Bad SEO techniques sink your website or blog and It continually influences your web pages, search rankings, traffic, and conversions. Your page appears in 4th or 5th page of search results in Google. Today in this article we will cover some bad SEO tactics that affect your search visibility.
So let’s look at some of the bad SEO tactics that are affecting your search ranking!
Bad SEO Techniques You Should Stop Using
1. Using Target Keyword Without Variations
This is often done by many bloggers who use only one target keyword in their blog posts.
This is absolutely wrong.
Use target keywords with variations in the blog post. This SEO technique helps your content gain a higher rank in the search result.
Search engines use target keywords, related terms, keyword variations, and synonyms to understand your page topic.
If you want to add good keyword variations in your content, use this method,
- Visit Google
- Type your target keyword
- Scroll the page to the button, here you will see excellent additional and related keywords to include in your content.
2. Blog Post Under 1,000 Words
Short content does not perform well in Google search results. But if you think that short content can increase your search ranking then you are completely wrong.
Google looks at short content as thin and underdeveloped content.
You can read on SearchEngineJournal – WTF Is Thin Content? (And How Do You Fix It?)
Google does not give value to short content and looks at the lack of quality in such content. Also thinks that it can not solve the reader’s problem.
It destroys the possibility of user engagement and also reduces site ranking. But some short-form content performs very well in search results.
I want to say that, long-form content gets higher rank compared to short-form content in search results.
Backlinko analyzed 1 Million Google Search Results, Long-Form Ranks Higher in Google’s Search Results Than Short-Form Content.
Therefore, start writing long-form SEO content with high-quality information that can answer the user’s question.
3. Duplicate Content
This is the most common mistake by the website owner or blogger. Duplicate content either similar or match each other. If you fix the duplicate content issue, SEO will be greatly improved.
Google likes fresh content and it provides more opportunities for fresh and unique content.
If you create duplicate content for your blog, then you are putting a bunch of cockroaches for your blog.
4. Do not Publish Content Regularly
There are many website owners or blogs who do not share content on regular basis.
If you publish erratic posts, you can not get a good result in Google.
Therefore, If you want more traffic from search results, you need to publish content regularly. Those bloggers who publish content regularly get good traffic. Also, you can read this article on how many blog posts should you publish each month?
5. Over-Optimize Content
Content optimizing is very important, but over optimization makes your content useless. Google never ranks such content.
There are many bloggers who over-optimize the content to create SEO content and it is against the Google search engine.
Therefore, when you create SEO content, take care of both human readability and search engines.
6. Keyword Stuffing
It is very important to include keywords in content. But If you add keywords to your content everywhere and think that your search rank will boost, you are absolutely wrong.
Therefore keyword stuffing or overusing does not boost content ranking, it will make your content unnatural and useless for the users.
7. Title Tags & Meta Descriptions
If you do not optimize Title Tags & Meta Descriptions properly, you lose the opportunity to improve your content potential.
When search engines bot comes to your content for crawling, they first see your Title Tags & Meta Descriptions. If you optimize it properly then it will perform well in the search engine.
8. Buying Backlinks for Your Site
If you buy backlinks, It refers to bad SEO tactics and you may face Google Penalty because such backlinks contain low quality and pornographic sites links.
Apart from this, make Backlinks from relevant and well-ranking Websites. If you make bad, low-quality backlinks, it can badly hurt your SEO performance.
9. Forgetting to Fast and Mobile-Friendly Experience
No one like to visit a slow loading website.
SEO content is not limited to content and keywords only. It also depends on performance and design. Google and other search engines like fast loading and mobile-friendly site for better user experience.
That’s why fast loading and mobile-friendly is important Google ranking factor.
10. Use Non-SEO Friendly URLs
If you use non-SEO friendly and longer URLs for your blog posts, then it affects your SEO optimized content.
Make your URLs short and search engine friendly with targeted keywords.
Always avoid such URLs,
Always use such URL like this
11. Do not Keyword Research
SEO is completely based on Keyword Research.
Keyword research boosts your traffic and makes your content more SEO friendly. Therefore, before writing an article first analyzes keyword and traffic on that keyword.
But there are many new bloggers who do not keyword research and this is the bad SEO content tactics.
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