What is Bounce Rate and How to Decrease It
If you are a Blogger or Website Owner then you will be familiar with some term – Alexa Rank, Site Speed, Traffic, Daily Page Views, Bounce Rate. All these terms are used for the SEO Purpose. Bounce rate is an important SEO factor in blogging. If your website bounce rate is very high, it is not good for SEO and it shows that there is a lack of quality content on your blog. In today’s article, we will tell you What is Bounce Rate and How to reduce bounce rate of Website or Blog.
What is Bounce Rate
Every day new visitors visit your website. Some of these visitors that read articles on your blog or website and some of these do not interest on your article and immediately exit from your blog. Google Analytics create a report for such visitors and shows in Percentage. This report is called Bounce Rate.
The Bounce Rate of any Blog is an Analytic Factor which is used to make sure that what people decide after reading your post? Do they go to your second page or they close your blog and go to another blog. Bounce Rate can be a great way to know the activity of your Blog Visitors.
What are the reasons for High Bounce Rate
If your website bounce rate is increasing, then there may be many reasons.
- Lack of quality content
- Slow loading of the website.
- Responsive Design
- Do not have internal links to articles and many more.
How To Check Bounce Rate
If you use Google Analytics, Then you can log in to your Dashboard and check your blog Bounce Rate or by visiting www.alexa.com/siteinfo.
Standard Bounce Rate for Websites and Blog
- Content Website – 40 – 60 %
- Lead Generation Website – 30 – 50 %
- Retail Business Website – 20 – 40 %
- Service Provider Website – 10 – 30 %
- Landing Pages Website – 70 – 90 %
- Blogs – 70 – 98 %
Now let’s know how to reduce bounce rate of website……
How to Reduce Website Bounce Rate
Actually, Blog Bounce Rate can be the measure of your blog’s success. Maintaining Good Bounce Rate can be really difficult but not impossible. Here we have shared some great points to decrease website bounce rate.
1. Attractive and Responsive Website Design
When visitors visit your website, they first see your website design. It is the most factor that helps to attract your visitors. So you should use Smooth, Clean and Professional Theme on your blog. Apart from this, make your website design responsive so that your site fits well on any Devices (Mobile Tablets and Computers) easily.
But remember one thing that your site should be responsive otherwise Google will penalize your blog.
2. Website Loading Speed
Website loading time plays an important role to reduce website bounce rate. If you promote your blog article on Social Media then you must pay attention to your Page Loading Time and try to speed up your website or blog. If your blog page load time is high then the new visitor will not want to visit your blog and thus you will lose new visitors.
3. Add Internal Links
With internal linking, you can easily increase the Page Views of the blog. Furthermore, by internal linking, a visitor can easily navigate from one post to another and they spending more time on your blog or website. Which reduces your website bounce rate.
4. Write lengthy and Quality Article
If you write quality and lengthy articles, visitors will spend more time on it. But do not write anything nonsense to increase the length of your article. Your article should be interesting and Quality.
In addition, Share the right information in the article, if you give incorrect information in your post then visitors will stop visiting your site. Due to getting good information, visitors trust your site more and visit frequently. It also reduces your Blog’s Bounce Rate.
5. Open to New tab
These days, all popular web browsers offer tabbed browsing. In this way, you can take advantage of this thing by opening all the external links to your blog/website in a new tab. This can greatly reduce your website bounce rate
6. Write Catchy Titles
You should try to write attractive blog post titles with 65 words because it is most important things to attract the attention of Readers. When a visitor comes to your site, first he reads your title, after that your article.
Once And if the reader feels your title interesting then he will definitely read your articles and spend more time on your blog.
7. Use of Ads
Do not place unnecessary Ads on your blog to increase earning. Your income will be reduced rather than increasing. Therefore, apply Ads in Relevant Positions Such as sidebars, headers, etc. Also, do not confuse your readers using more Ads on your blog. With this, you will lose your regular reader and also your income.
Always remember one thing if you use pop up ads on your site, it affects your website bounce rate very badly.
8. Use Related and Popular Post widgets
You should add Related and Popular Post widgets to your website. If visitors find a helpful article from Related and Popular Post widgets, then they will click on it and this way they will stay on your site for a long time.
9. Use Images and Video
Use videos and images in your blog posts. This makes your blog attractive and useful and visitors are not bored when reading your blog posts. If you want to stick the visitor on your blog for a maximum time then you should use Images and Video in your articles.
I hope the above methods will help to reduce your website bounce rate. You can comment on any type of question or suggestion related to this article.
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