People are increasing day by day on the Internet and nowadays all the work is being done by digital marketing, so in business, internet marketing is very important. You must have heard the name of marketing and know about it, but do you know What is Digital marketing and what is Digital Marketing strategy. Here we will tell you what is digital marketing and 9 Steps for digital marketing methods.
What is Digital Marketing
In Digital Marketing, we promote our product online through the internet to the global market. We use websites, mobile apps, social media to promote our product. This is called digital marketing or online internet marketing.
Through digital marketing, you can promote your product to the global market at a lower cost.
What is Digital Marketing Strategy
Here we will discuss some digital marketing techniques…..
1. Email marketing or Email Ads
By this, you send information about your product in image, video or gif or HTML directly to the customer in the email inbox. Thereby increasing sales and traffic.
2. Social media marketing
When you use social media such as Facebook, twitter, linkedIn, Instagram, you might have seen that ads show on the timeline. Which displays on the user’s browsing cache and search history. If you advertise through social media, you can set gender and age with the help of the filter. This advertisement is the cheapest and most effective.
Facebook is a great marketing platform. By which you can reach your target audience in a very cheap and effective way.
If you ignored twitter in the world of digital marketing, then you made a big mistake. Twitter has also become a huge social media site right now and every day many users are joining it. So it’s a good platform for digital marketing like facebook.
3. Display Advertising
In this type of advertise, we create 10-20 second video or gif image or banner ads and highlight our product in it.
4. Search Engine Optimization
Search engine optimization is called SEO in short form. If you have a blog or website or an eCommerce website, then the technique you use to get rank on the first page of SERP (search engine result page) is called SEO. There are two types of SEO.
5. Blogging Ads
User’s interest is recognized by the browser cache that he sees, and ads are shown to users, it is called blogging ads. You can also promote your product or service through a blog. It can also be a free blog or a paid blog. It does not make any difference, just need to keep it updated.
6. Mobile Ads
In mobile ads, you can send SMS directly to the user’s mobile and if the user uses the smartphone then he can show ads directly on his mobile screen.
7. Text Ads
When a blog or website is displayed Text Ads instead of the image or video, it is called text ads.
8. Sponsored Search
If you search anything in search engines then the search results appear with Ad written in one corner. The Ad wrote searches are a sponsored search product.
9. Chat Ads
When you use a social media chat to give your product information to the customer, it called chat ads.
There are many digital marketing methods for online business marketing. There are many tools in the online marketing that helps to target your customer. some best internet marketing tools
- Floating Ads
- Web Banner Ads
- Frame Ads
- Pop-U/Pop under Ads
- Expanding Advertising
- Trick banner
- Interstitial Ads
- Online Classified Ads
- Supplemental marketing
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