In recent weeks, some users have started showing a rocket-shaped icon in top their Facebook mobile app.
The icon next to the main news feed icon gives you a different type of news feed, which displays popular posts from people and pages that you have not liked or liked.
Rocket feed provides a great deal of local content, so it is possible that it is showing popular posts near my geographic location. However, I’m seeing some posts that are related to my interests, so it can not be completely different from my like/friends.
The new feed is similar to the exploration tab of Instagram, which shows you posts that the company’s algorithm has determined to be related to your interests.
A reader sent us some screenshots of the new feature appearing on the iPhone, where it is slightly different. Here, the new feed has a large part of a magazine, along with two news stories along with the two parties.
This is not the first time that Facebook is testing a different type of news feed on one of its users (usually small) subsets. For example, in April 2016 we have seen a new style of news feed, which shows compiled stories around some topics.