If you want to get more traffic to your blog post, firstly find out what people are searching for so that you can target them with your content.
This process is called keyword research. It can significantly change your blog ranking and rank your content for the first page.
Today in this article, we will guide on how to find out what people are searching for on Google.
So, let’s get started…
What People Are Searching For
Although we all know keyword research is very easy. There are so many excellent tool and website that help you find what people search for. Here we have picked the best tools that can help to do this.
This is the easiest and best way to see what people search for.
Just start typing the keyword phrase in Google Search box. It will start giving the suggestion according to the people’s previous searches.
From here, select the appropriate long tail keyword because they are quite targeted and can take your content to the top.
2. Related Google Search
When you do some searches on Google, you will see some related search bottom of your search result.
It shows you 8 related searches that you can use as keywords for your content and keyword research.
3. Google People also ask
It can also be a good idea to find out what people are searching for. When you search for something on Google, it looks in the middle of the search result.
Furthermore, you can expand content by clicking on the drop-down menu and see its Google Search Statistics.
4. Google News
Google News is a very good place to get the latest and trending news. Here you can see both the Local News and Global News. It comes with a simple interface. It provides all kinds of news related to business, entertainment, sports, technology, etc.
You can use Google Search Console Tool to find out what users search on your site and what they want to read.
To see it, click on the Google Search Console >> Search Traffic >> Search Analytics. Here you will see the list of keywords.
Google keyword planner is the best free tool for Keyword Research that helps to find related keywords for any topic easily.
Furthermore, you can see the keyword competition, monthly searches, CPC and may more.
SEMrush is a powerful website and keyword analysis tool. This helps you to figure out what are people searching for. Just type your keyword or phrase it will show you phrase match keywords, related keywords, and organic search results.
Its Pro version comes with a lot of features that start with $99 per month.
Answer The Public is my favorite tool. It suggests keyword research by using Google and Bing Search and predict what the searchers are going to ask.
Its interface is very easy and gives a graceful visualization for keyword research.
This tool offers a unique proposition that helps you to easily find long tail keywords.
Buzzsumo is a great place to find out find out what people are searching for and what they want to read. Here you can see trending topics and the current engagement topic.
And the best thing, you can also filter them by 1 hour, 3 hours, 6 hours, 12 hours 24 hours and topic.
Furthermore, you can analyze what content performs best for any topic or competitor.
10. Google Trends
You can use this tool to find out what’s currently being searched on Google and what people are interested.
The tool helps to find out top stories or charts and allow to search and compare specific keywords.
Google Trends offers country data and related queries for your search.
You can find out what’s popular on Pinterest by its Explore feature.
It personalizes pins on the base of search trends. You can browse more than 30 topics on this. It gives you a good content idea.
YouTube is a video sharing site. It comes with a trending video section so that the users can see what’s popular on YouTube.
You can also check out the YouTube Trends blog.
Reddit is an American based social networking site that is a good place to see what people search for. It is the most popular social networking site where many bloggers and online businesses promote their work.
You can sort it by Hot, New, Top Rising etc and also can select date ranges.
Digg is another good place to find the latest articles, videos, and original content. There are so many topics on this, that you can browse them and find out what people are interested in.
Other popular sites that you can use
17. Hacker News
18. Product Hunt
22. Instagram’s Explore
23. Snapchat Discover
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