Imagine this, your Google ranking drop dramatically? There can be several reasons. In this post, we will cover why Google has reduced website ranking.
Google is the world’s largest search engine and getting top rankings in Google is a sign of the success. That’s why everyone wants to see their website, blog or business top in Google search and for this, a website owner uses different strategies.
Because Google is a major source of traffic.
If you want to improve Google ranking of your site, then proper setup and optimization are very important so that you can easily get more organic search (traffic).
Although Google Ranking Fluctuates because it is a part of SEO but a sudden dropping is not a good sign for your site. It greatly affects your traffic, business, and revenue. Here we will share the top reason why your Google ranking dropped dramatically.
So, let’s get started…
Top 12 Reasons Why Google Ranking Dropped Dramatically
Nobody knows what strategy Google works on, and Google does not even share it, so if your site’s search ranking drops, it is very difficult to find and recover it.
But if you know why did my website drop in Google, you can easily fix and recover it.
This post will help you to know why Google ranking has dropped dramatically or is happening.
1. Ranking on Irrelevant Keywords
This may be one of the main reasons for decreasing your Google ranking. You may have used keywords that are not related to the niche of your blog and Google does not like such a site.
For example, you are running a tech blog but share food-related content on it which is absolutely wrong.
If you do so, stop it off immediately. Otherwise, Your Google ranking will gradually decrease.
2. Broken Redirects
If you move your site to a new server or domain then proper redirection is very important, if you do not set proper redirection for your site, it will reduce your website ranking. Also, you can check out how to change or update URLs after moving your WordPress site.
Ensure that you have updated XML sitemap, canonical tags and links properly after 301 redirects.
3. Lost Links
When your site Lost backlinks, then your site ranking also affects and this can be another reason.
You can use the Majestic or Ahrefs tool to check your site’s backlinks. These tools give you real-time information so that you can analyze your site backlinks easily.
If you want to avoid lost links affecting in the future, investing in link monitoring tool can be a good idea.
4. Manual Actions
If your site ranking has dropped significantly, this indicates that Google has penalized your site.
If your site gets top position in other search engine results but not in Google, then this is a sure sign of Google Penalty.
You have to fix it as soon as possible and for this, you can use Google Search Console Tools.
First, log in to your Google Search Console account and go to the Manual Actions section. Here you can see why Google has penalized your site. Google also gives suggestions to fix it.
5. Algorithm Changes
Google does not care about your site, It only takes care of own users. Therefore, it always keeps updating search algorithms so that they can provide relevant results to their users.
When Google updates its algorithm, many websites are badly affected and their search traffic and ranking go down.
6. Depend on Geolocation
The Google search result also depends on the location of the user. If you check your site ranking for a specific location then you need to check for other location also to accurate understanding.
For example, If you get a top 10 rank for a specific keyword or phrase, then it will not be the same in other locations.
Do you know, the results you get for a specific search, can be completely different for another person.
In addition, when you get the search results by logging in to your Google Account, it will be completely different after logging out.
7. Competition
If you properly optimize everything on your site but still the Google ranking drops, then this may be the reason for the competition and your competitors are doing better than you.
You can use the SEMrush tool to monitor your competitors’ activities.
8. Page Speed
Fast loading website affects both your ranking and user experience.
If your site takes longer to load then the visitor will not wait for your site to open because anyone doesn’t want to wait. He will immediately exit from your site and click on another search result which will increase your bounce rate.
You can use website speed checker tool like PageSpeed Insights, Pingdom and GTmetrix to check your site’s loading speed.
9. Bad Quality Link
Bad quality links play an important role in reducing your site’s Google ranking. If you create spammy links or buy backlinks, Google will penalize or blacklist your site.
Google states very clearly that always make quality backlinks on your site.
And do you know that 100 quality backlinks are equal to 1000 low-quality backlinks? If there are too many low-quality backlinks on your site, then this could be the reason for the Google ranking drop.
So always try to get quality backlinks to avoid Google penalty.
10. Click-Through Rate Changes
When Google ranks a site, it first sees the user experience (user satisfied).
If your bounce rate is high, then it may be possible that people are clicking on your content but exit quickly because they are not satisfied with your content.
As a result, Google reduces your ranking based on click-through rate (CTR).
11. Duplicate Content
Always write unique and quality content. Furthermore, your article should be interesting and evergreen.
If you publish duplicate content on your blog, Google will reduce your search ranking and blacklist your blog too.
12. Updating frequency
If you do not publish posts regular on your blog, it can reduce both your ranking and the reader.
Therefore, try to publish a quality and unique post on your blog regularly, it helps to improve your Google ranking.
Otherwise, your competitor can beat you and your ranking and traffic will gradually decrease.
13. Responsive Design
This is the most important thing. Google penalizes those sites that are not responsive. Therefore, to avoid Google penalty, make your site mobile friendly.
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