There is an interesting number of people who want to know what specifically changed with SEO around Google over the last few years. In specific, why strategies that they used back in 2016 will no longer work in 2020.
Few marketing strategies have evolved as rapidly or as dramatically as the optimization for search engines. SEO was the dirty method in its infancy of stuffing keywords, tweaking back-end code and spamming links before you began ranking well for the keywords that you needed. Luckily, Google rooted out these activities very rapidly and never really stopped developing the search algorithm.
Google was pretty much developed in mid-2000, but how has the algorithm evolved in the last 10 years and our approach to SEO?
Quality of Content
Google now expects improved content quality, especially in English, than a few years ago. Google is much stronger at assessing what material is best than a few years ago. They get it wrong sometimes of course, but they keep updating their algorithms and trying to do better.
Fewer excellent pages are better than many pages with bad quality. It struck us a little with Panda but over the years it’s been more and more relevant. Despite what some people say, content pruning is a real thing.
The black hat link building practices are no more beneficial for anyone. In 2012, an update to the Penguin algorithm made it clear that only natural linking will be considered for the ranking. Bad practices to link building create negative effects on ranking today.
It appears that websites with smoother, easier, and cool UX do better in Google rankings. UI or UX doesn’t matter much 10 years ago, but it is a great matter of concern today for SEO purposes. The websites like ecalculator.co having informative content and tools with user-friendly interface have better chances of ranking in search engines.
UI Changes for SEO
Of course, we have stuff like voice search, snippets, new changes to Google’s user interface and different ad placing today. All of these play a part in getting traffic to a website.
Knowledge Graph by Google
The Google Knowledge Graph is also an important contributor to current SEO, which first emerged in 2012. The Knowledge Graph attempts to provide users with direct, concise answers to their questions, often with a box of general information or easy response to a straightforward question. This is fine for the visitors but it predominates often over the search results that are organic.
Therefore, optimizers had to compensate either to avoid reportable keyword targets or to make their on-site content easier to deliver via Schema.org micro formatting to the systems.
Briefly, you cannot use the same old techniques and anticipate the scores to stay flat and not to get worse. You need to improve because you should still be high in search results. It is like a successful product 10 years ago which didn’t have the type of success today than it used to be in the past. You can use Prepostseo tools to adopt modern methods and techniques of SEO. Sometimes you have to reinvent yourself and make a sprinkling again.