• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

JUST BRIGHT ME

Makes WordPress and SEO Easier

  • Start Blog
  • Blogging
  • SEO
  • WordPress Guide
Home » SEO » 40 Google Ranking Factors in 2020 Need for Rank

40 Google Ranking Factors in 2020 Need for Rank

Written by AMAN SINGH

The Google search engine has become much smarter than before. If you want to take your website or blog to the top in Google search result, then you have to follow the latest SEO and Google ranking factors.

However, Google uses several factors before ranking a page.

But which?

Here, I made a list of some of the top Google ranking factors.

So, let’s get started what are they…

  • Google Ranking Factors Need to Rank
    • HTTPS
    • Quality Content
    • Keyword Research
    • Keyword Density
    • Long-Tail Keywords
    • Use LSI Keywords
    • Put Keyword First 100 Words of Page
    • Starts Title with Keyword
    • Content Length
    • Mobile-Friendliness
    • Domain Age
    • Domain Registration Length
    • Heading Tags
    • Meta Description
    • Backlinks
    • Breadcrumb
    • Loading Speed
    • Use Media
    • Use ALT Tag
    • SEO Friendly URLs
    • Use Best Permalink Structure
    • Number of Comments
    • Internal Links
    • Grammar and Spelling
    • Regular Post
    • Use of AMP
    • Use of Rel=Canonical
    • Fix Broken Links on Your Site
    • Set Nofollow Tag for Affiliate Links
    • Domain Authority
    • Submit Sitemap
    • Site Uptime
    • Site Usability
    • External Linking
    • Bounce Rate
    • Sneaky Redirects
    • Spinning Content
    • Popups Ads
    • High % of Low-Quality Links
    • Use Google Disavow Tool

Google Ranking Factors Need to Rank

HTTPS

Google announced in August 2014 that HTTPS (SSL Certificate) will be considered a ranking factor.

In August of 2017, Google Chrome started marking those sites as Insecure, which did not use HTTPS.

This indicates that Google is now treating HTTPS as a ranking factor.

If you are currently using HTTP for your site, immediately transfer it over HTTPS. Here is a guide on How to Move HTTP to HTTPS on WordPress Website.

Quality Content

“Content is King“

It is the first and important key in ranking factors. Google gives quality content more priority and provides a top rank in search results.

If you do not write useful and informative blog posts for visitors, then you are putting garbage on your blog and nothing else.

Always try to write unique and quality content. In addition, your content should be interesting and evergreen.

Keyword Research

Without Keyword Research you cannot get top ranking in Google or any search engines. This is an important part of SEO.

Keyword research is not a daunting task. There are so many excellent tool and website that you can use to find the best keyword. Always choose a long-tail keyword with low competition and high searches.

Keyword Density

Use keywords in the right place in your content. Using more keywords will be called keyword stuffing. And can hurt you.

Keyword stuffing makes your content unnatural and creates a bad experience with readers. Keep keyword density 1.5% – 2% in your content.

Long-Tail Keywords

When you optimize your site with long-tail keywords, you get a good result and competition is also very low.

There are many benefits to using long-tail keywords:

  • It Is Easier to Rank
  • Helps to Get Target Traffic
  • Better Conversion Rates
  • Long Tail Keywords Help to Rank on Short Tail Keywords
  • Perfect for Competitive Niches
  • Easy to optimize

Here is a detailed guide on Long-Tail Keywords in SEO: How to Research and Use Them

Use LSI Keywords

LSI (Latent Semantic Indexing) are like long-tail keywords. This helps understand webpage content better.

Also, use the LSI keyword in the title and description.

Put Keyword First 100 Words of Page

Drop your Focus Keyword once in 100 words of the beginning of the article. It helps Google understand what your content is about.

Starts Title with Keyword

According to SEO, a title that begins with a keyword gets a better rank in the search engine. Also, make your title attractive. And use 50–60 characters in it.

Content Length

Long content gets a better rank in search engines compared to short content. To better understand you can read this article on Search Engine Land – The SEO And User Science Behind Long-Form Content.

If you write short posts, your content length should be at least 1000 words without nonsense.

Furthermore, a long blog post has many advantages. You can optimize your focus keyword well, visitors will spend more time on your site etc.

Mobile-Friendliness

Is your site responsive? When visitors visit your site on their mobile devices, does it display perfectly?

Today’s era is of smartphones, and more than half of the search done with smartphones.

Therefore, Google took the first step toward improving mobile-friendly search results. And finally introduced mobile-friendliness as a ranking factor.

To determine whether your site is mobile-friendly or not, Google has also developed a mobile-friendly testing tool.

Domain Age

Google’s Matt Cutts confirmed that in this video.

Matt Cutts states

The difference between a domain that’s six months old versus one year old is really not that big at all.

Domain age is only seen for new websites because they can be spam sites.

Domain Registration Length

A Google patent states that

Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain

Heading Tags

The H1 tag helps the search engine find out what your page is about.

In fact, Googler John Mueller states about H2, H3 Tags

These heading tags in HTML help us to understand the structure of the page.

Using H1 tags gives a little ranking boost. but it’s important to keep in mind that does not fill your whole content with the H1 tag.

Meta Description

Meta description is not technically a Google ranking factor. But it plays an important role in increasing Click Through Rate (CTR) on your content.

However, Google usually allows 160 characters to write meta descriptions.

Backlinks

Backlinks from aged domains are more powerful than new domains. And one more thing 100 quality backlinks equal to 1000 low-quality backlinks.

Backlinks are a very old ranking factor that Google uses to rank content. Backlinks can put a big difference in your Google search ranking. This can take your ranking to a new high or bring it down overnight.

It is very important to increase Domain authority, Google website ranking, and website traffic.

If you make bad or low-quality backlinks or purchase for your site, it can badly hurt your website ranking. Therefore, always get high-quality backlinks for your website or blog.

Breadcrumb

Breadcrumb helps users to know where they are on your site and as well as help search engines to know your site structure data.

In a previous article, we will share a guide on how to add breadcrumbs in WordPress.

Also, Google states that,

Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.

Loading Speed

Speed is one of the most important Google Ranking Factors. Also, Faster loading gives better ranking and better user experience to visitors.

If your site loads fast, then Google will rank your content well. Here is an ultimate guide on 18 Ways How to Speed Up WordPress Site (UPDATED)

Here are quick tips to improve the website loading speed:

  • Upgrade to PHP 7.2.
  • Optimize your image size.
  • Optimize your Database
  • Keep only useful plugins.
  • Delete unwanted media.
  • Minify CSS and JS Files.
  • Use the best cache plugin.
  • Minimize Redirects.
  • Use a lightweight theme.
  • Use CDN.
  • Use a good web host.

Use Media

If you use media in your content (Images, videos, and Infographic), then it makes your content even more useful and attractive.

Simply put, one media can define 1000 words.

Use ALT Tag

Google does not have the ability to read images, it crawls the Alt tag and finds out what the image is about.

Therefore, you should use the target keyword in the ALT tag of your images.

Alt text works as anchor text for images.

SEO Friendly URLs

Search engines like Google determine the content using your title, meta description and URL. Make your URLs short and meaningful with the target keyword.

Always avoid such URLs:

http://justbrightme.com/p=123

And Long URL

https://justbrightme.com/5/10/17/category=SEO/of-page-seo-best-web-optimization

Use always SEO Friendly URLs like

http://justbrightmr.com/page-seo-techniques/

Quick tips to create SEO Friendly URLs:

  • Use Keyword in Your URL
  • Use Hyphen (-) for Words Separate
  • Keep Your URL Short
  • Limit the Number of Folder/Category to Your URL
  • Remove Stop Words
  • Avoid hash in URLs

Use Best Permalink Structure

If you are a WordPress user, then you need to pay attention to this. WordPress’s Default URL Structure is not SEO Friendly and it looks something like this.

https://domain.com/?p=123

But do not worry, you can easily change it. Just click on the Settings >> Permalinks option and select “Post name”.

https://www.domain.com/sample-post/

how to increase website traffic

Number of Comments

Lots of comments reflect the quality and user-interaction of your content.

Gary Illyes from Google said on Twitter comments can help “a lot” to boost ranking.

Internal Links

Internal liking provides relevant information to both search engines and users about your content.

If you do internal linking, it makes your post more informative. Also, visitors spend more time on your site which will reduce the bounce rate.

Here are some of the benefits of internal linking:

  • Make Your Content More Informative
  • Better Crawl and Index
  • Increase Old Post Rank and Pageviews
  • Reduce Bounce Rate

Grammar and Spelling

Proper grammar and spelling improve the quality of your articles. Matt Cutts has a video, it is important or not.

Regular Post

Regularly publishing a post on a blog can increase both your ranking and the reader. But your content should be informative and useful.

Use of AMP

Many SEO experts believe that AMP is the Google ranking factor and many believe that it is not.

AMP stands for Accelerated Mobile Pages, designed to optimize faster mobile pages. It makes your page mobile-friendly and loads faster (web pages load in less than one second).

Use of Rel=Canonical

The rel=canonical called the “canonical link” that helps webmasters prevent duplicate content issues.

When using the rel=canonical tag properly, you can avoid the Google penalty for duplicate content on your site.

Fix Broken Links on Your Site

A broken link appears when you move or delete any page of your website.

If your site has too many broken links, Google will slowly crawl your site. It affects both your site ranking and user experience.

Set Nofollow Tag for Affiliate Links

Affiliate links do not hurt your ranking. But if you have too many, it can hurt your ranking.

Always set rel = “nofollow” tags for affiliate links. If you use the plugin to manage your Affiliate Links, you can easily set the No-Follow attribute for them.

Domain Authority

Domain authority reflects your site reputation. Higher domain authority sites get a better rank in search results.

It is built on a scale of 1 to 100. You can check your site DA using Moz’s free tool – Open Site Explorer.

Here are 16 Simple Steps To Increase Your Domain Authority

Submit Sitemap

Sitemaps help Google to better crawl and index your website. And also help to understand your website structure easily.

There are so many online tools to create an XML sitemap. Here I have mentioned 4 ways – How to Create XML Sitemap for WordPress.

Site Uptime

If your site is in downtime most of the time, it can hurt your ranking. Even Google can deindex your site.

So buy hosting from a good company. And that gives 99.99% uptime.

Site Usability

Keep your site simple and clean so that users can navigate it easily. A site that is difficult to navigate can hurt rankings indirectly by reducing time on site, pages viewed and bounce rate.

External Linking

External links can be beneficial for SEO. But always linking with reputed domains.

Bounce Rate

Not everyone believes that the bounce rate is one of the Google ranking factors. But it shows Google about the quality of your site.

Having a high bounce rate, your ranking will be lower in search engines (SERPs).

Sneaky Redirects

This technique is used in Black Hat SEO. In this, search engines see one thing and visitors see another.

It violates the Google search engine guidelines. If you caught, your site may be penalized or de-indexed.

Spinning Content

This is similar to copying content. Many users spin the content of the popular blog using a third-party tool or website.

Google hates such content. And if Google suspects that your content is Spinning, it may result in penalties or de-indexing.

Popups Ads

Too many popup ads distract the reader’s attention. A site with a lot of pop up ads will be considered a low-quality site.

High % of Low-Quality Links

If your link profile has too many low-quality links, you are at risk of Google penalty.

Low-quality backlinks affect website rankings badly. Google can remove the website completely from search results.

Use Google Disavow Tool

Disavow Tool is used to removing bad backlinks or low-quality links. Just you need to create a text file and type bad backlinks that you want to remove. Here is a complete guide – How to Remove Bad Backlinks from Website

Share it & leave comments on what you think about this article.

You may also like:

  • 29 Most Common SEO Mistakes to Avoid
  • Learn SEO: A Complete Guide to SEO for Beginner
  • How to Get Google to Instantly Index Your Website
  • 17 Reasons Why does My Website not Show Up in Google Search

About AMAN SINGH

AMAN SINGH, who owns JustBrightMe, is a full-time blogger and loves sharing content on WordPress, SEO & Blogging Tips.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Blog’s Popular Post

How To Increase Website Traffic in 2021 (54 Working Methods)

Best Autoptimize Settings Updated

Fix Submitted URL marked ‘noindex’ in Google Search Console Tool

76 Best Free Responsive Blogger Templates

Rank Math SEO VS Yoast SEO Comparision

650+ High Domain Authority Sites to Get Dofollow Backlinks

How to Transfer SBI Account from One Branch to Another Branch

How to Compress Bloggers HTML Code

How to Create Quality Backlinks in 2020 (11 New Strategies)

16 Free Ways to Promote Your Website

Footer

SEO Guides

  • Learn SEO: A Beginner’s Guide to SEO
  • 40 Google Ranking Factors
  • How to Create Quality Backlinks
  • How to Improve Google Ranking
  • 23 Best On-Page SEO Techniques
  • How to Keyword Research for SEO
  • 29 Most Common SEO Mistakes to Avoid
  • How to Increase Domain Authority
  • Image SEO Tips You Need to Know
  • Keyword Density in SEO
  • Internal Linking for SEO
  • How to Protect Website from Negative SEO

WordPress Guides

  • How to Create a Blog on WordPress
  • Top 25 Must-have WordPress Plugins on Every Blog
  • 34 Best SEO Friendly WordPress Themes
  • 42 Most Common WordPress Mistakes to Avoid
  • How to Speed Up WordPress Site
  • 19 Essential Settings After Installing WordPress
  • 57 Best Responsive WordPress Themes
  • Top 41 Fast Loading WordPress Themes
  • How to Scan WordPress Site for Malware

Useful Guide

  • How To Increase Website Traffic (54 Working Methods)
  • A Complete Guide to Google Search Console
  • 20 Ways How to Reduce Bounce Rate
  • 46 Killer Blogging Tips for Beginners
  • How to Become a Successful Blogger
  • 50 Best SEO Tools (Ultimate List)
  • 16 Free Ways to Promote Your Website
  • 11 Best Blogging Platforms to Launch a Blog in 2020
  • How to Update Old Blog Posts (and Why You Should)

© 2021 · JUST BRIGHT ME

  • About us
  • Privacy Policy
  • Sitemap