Are you worried about your blog or website traffic? Even you have used Almost all methods but there is no benefit.
But do not worry! You can easily increase website traffic through quality content, correct SEO, content marketing, backlinks, promotion etc.
In this article, I will tell you all the strategies that I use to increase my blog traffic.
Since this is a comprehensive guide to increase website traffic, I have created a table of content for easy browsing:
Why Website Traffic is Important
Traffic is very important for the growth of the website. In short, traffic to the website is like petrol. As your website traffic increases, your brand awareness increases.
- It helps you to know about the visitors, what they want to read and helps in taking the right decisions.
- Improves your SEO and search engine credibility.
- This increases the conversions rate and helps in getting more customers.
- To earn well from Adsense.
Website traffic is very important to get these benefits.
All Website Traffic is Same?
The answer is – No 😟…
Website traffic comes from different sources, locations and devices. Even from different browsers.
If peoples type website address in their browser to visit your website, then it is called direct traffic. These people have visited your website directly.
But if you get traffic to your website from Google Searches, then it will be called organic traffic.
There are 5 sources for website traffic:
- Social traffic
- Organic search traffic
- Direct traffic
- Other traffic
- Referral traffic
Social traffic: As its name suggests, the traffic coming from social media platforms is called social traffic.
Organic search: This is traffic from search engines. And it is considered the best traffic.
Direct traffic: When visitors type a website address to visit a website, it is called direct traffic.
Other traffic: In Google Analytics, this traffic is not recognized by Google’s default system and shows as other traffic.
Referral traffic: It sends visitors from one website to another site. When a visitor clicks on the hyperlink and visits the new website, referral traffic is considered.
So let’s start how to increase website traffic …
How To Increase Website Traffic
You do not have to be an expert in Copywriting or SEO to increase website traffic. You just have to take care of some special aspects. Which I’m going to tell below.
1. Publish Quality Content
This is the first and most important step to get traffic to your blog. If your content is not useful for visitors and it will not be able to resolve the visitor’s problem, then they will not like to visit your site again.
Plus Google focuses more on quality content and provides a top rank in the search result. However, when Google ranks content, it uses a variety of ranking factors. But content quality is still very important.
If you publish low-quality content / thin content on your site, then Google will decrease your site ranking. So, only publish quality and informative content on your site.
2. Length of Your Content
Your content length is very important in the search engine. Long content performs better in search engines compared to short content. So always try to write detailed, high-quality, lengthy posts.
But keep one thing in mind, do not write nonsense things to increase your content length. Because when the visitors will read your content, they will not like to come back to your site again.
Here’s a guide on Search Engine Land for better understanding: The SEO And User Science Behind Long-Form Content
You should write any post according to your topic requirement. But any post must be at least 300 words.
3. Keyword Research
Keyword Research belongs to SEO and it is the foundation of SEO.
Regularly publishing unique and very useful articles on your blog, but do not do Keyword Research, your site will not rank in Google search engines and will not be able to get organic traffic.
Keyword Research is not a difficult task. There are many great tools and websites in the market that can help you find good keywords related to your article. Here is a list of Best Keyword Research Tools you can use.
Always select low competition and high searches keywords and you can use Google AdWords Keyword Planner for this.
4. Use Long-Tail Keywords
More than three words called Long Tail Keywords. Long Tail keywords help the search engine to understand post content.
So Long Tail Keywords can play an important role to increase organic traffic to your blog. These are very targeted.
For example, I’m looking for an article “how to drive traffic to your website”, so I will not search by writing website traffic only. Because I will not find the exact result. That’s why I will search for how to increase website traffic or how to drive traffic to your website.
Very few searches are done in a search engine by Short Tail Keywords because they do not give accurate results.
Benefits of using Long Tail Keywords
- Less competition.
- Better conversion rates.
- Rank well in search results.
- Helps to get more traffic from search engines.
For Long Tail Keywords, you can use the tools below:
- Answer the Public – Suggests keyword research provided by Google and Bing. It offers a unique proposition and you can find any long-tail keywords. This tool also provides other related keywords to your keyword.
- Google Auto-Suggest – Enter your main keyword in Google search. This will start showing related search keywords. As you can see in the screenshot below.
- Google Keyword Planner – This is the best and free keyword research tool developed by Google. With this help, you can find any kind of keyword easily, whether it is long tail keywords or anything. Using this Google keyword planner tool, you can find keyword competitions, monthly searches, CPC and more.
- Google related keywords search – This trick can also be helpful for you. When you search for anything in Google, at the end of the search results, you see some keywords that you can use them as long tail keywords in your article.
- Ubersuggest – Developed by Neilpatel, this is a very good and popular keyword suggestion tool. With this tool, you can easily get good long tail keywords for your blog post and it is also easy to use.
5. Make Your Site Fast
If your site takes more time to load, Google will not rank your site in search results. The reason is that Google is using Page Speed as a ranking factor. So you need to pay attention to this. Here is a guide on how to increase website speed.
Also, visitors do not like to visit the slow loading site. They immediately exit the slow loading site and do not visit again.
Fast loading affects both website ranking & user experience and ranks well in the search result.
Quick tips to improve the website loading speed
- Upgrade to PHP 7.2.
- Optimize your image size.
- Keep only useful plugins.
- Delete unwanted media.
- Minify CSS and JS Files.
- Use the best Cache plugin.
- Minimize Redirects.
Apart from this, a few guides are given below which can make your site blazing fast.
6. Use SEO friendly URLs
SEO friendly URL also belongs to on-Page SEO. It helps the search engine understand what your post is about. Also, try to make your URL smaller and readable.
WordPress’s default URL structure is not SEO friendly and it looks something like this.
But do not worry, you can easily make it SEO friendly. Just click on the Settings >> Permalinks option and select “Post name”.
If your site is too old, leave it. Otherwise, your shared URL will start showing 404 errors.
7. Link Old Articles with New Articles
When you link your old article in your new article, it is called internal linking. It has many benefits,
- Link juice passes.
- Boost Pageviews.
- Reduce Bounce rate.
- Make your content more informative and user-friendly.
- Google crawl your site faster and better way.
- Improve your website SEO.
Here is a guide – Internal Linking for SEO: Why and How
Backlinks are very old Google ranking factors. This helps to increase your site’s domain authority, traffic and ranking.
But bad/spammy/buy/low-quality backlinks can greatly harm your website’s ranking. Your site will not rank better in Google. Your content will rank in the 10th page of the search result or not appear in search results.
To increase your website traffic, always try to create high-quality backlinks. 100 quality backlinks equal 1000 low-quality backlinks.
Backlinks can make huge changes to your site traffic.
9. Move Your Site from HTTP to HTTPS
Google just wants a more secure web. Therefore Google is using HTTPS as a ranking factor and HTTPS enabled sites rank better in SERPs.
Better Rank = More Traffic
Google Chrome started showing unsafe those sites that are still using HTTP. And when any visitor sees such unsafe message, they immediately exit the site. As a result, the owner of the sites loses traffic.
If your site is still HTTP, then move it immediately to HTTPS. Here’s a guide – How to Properly Move WordPress from HTTP to HTTPS
10. Optimize Title and Meta Descriptions
Write your blog post title Always Attractive and Unique. In SERPs, this makes a significant impact on visitors. If your title does not attract visitors, they will not click on your content. No matter how good your article is.
Use 50-60 characters for the title. If you use more than 50-60 characters for your title, then it will not be fully visible in the search result.
Furthermore, add your main keyword at the beginning of the post title. This helps you get a good rank in the search result. But, your keyword should be low-competition and people search for that keyword.
Your meta description is the text that appears below the title in the search results. It helps to increase Click Through Rate (CTR) on your content. Use your Main Keyword in Meta description as well. Google usually allows writing 150-160 characters for meta descriptions.
11. Avoid Keyword Stuffing
Do not put too much or forcefully keywords while writing content, it is called Keyword Stuffing. This creates a bad user experience on the reader and Google does not like it at all.
You think filling keywords on the blog post will drive more traffic to your blog, but it has the opposite effect. This strategy leads your site to search penalty.
12. Make Your Site Mobile Friendly
The number of mobile users has increased a lot and it has completely dominated the desktop search. That’s why Google is also using mobile-friendliness as a ranking factor to improve the mobile user experience.
If your site is not mobile friendly, Google will reduce your site ranking for mobile search and your site will not rank better in Google search results and you will lose a lot of traffic for your site. Here is a guide – How to Make Your WordPress Website Mobile-Friendly
13. Optimize Your Site’s Images
Images can help a lot to drive traffic on your site. So it is very important, use the proper name and ALT Tag for your site images. This helps you get good traffic from image search.
Apart from this, if you use a lot of images on your website, then resize and compress them. This reduces your image size and improves your site load time. Here’s a guide – Image optimization for SEO
14. Enter Your Main Keyword in The First 100 Words
Use your main keyword once in the 100 to 150 words of the article. This helps Google understand what your content is about. Also, link important posts to your first paragraph of the content. It makes your content more SEO friendly and your content performs better in the search result.
15. Check The Site’s Visibility Settings
WordPress comes with a built-in Search Engine Visibility setting which prevents search engine bots from crawling and indexing your site.
If you accidentally check this option, search engines will stop indexing and crawling your site. As a result, your site will not appear in search results.
To check this, log in to your WordPress site then navigate to Settings >> Readings page and uncheck the Search Engine Visibility option.
16. Check Robots.txt File
Robots.txt is a small text file that is found in the root folder of your site. This prevents search engine bots from crawling and indexing specific directories or pages of your site.
By customizing this you can improve both your site’s SEO and Ranking. But a slight mistake can hurt your site’s ranking and traffic both. Here’s a guide – How to create the best Robots.txt file for SEO
17. Regularly Publish Fresh and New Posts
Google gives more priority to those blogs that regularly publish posts. This enhances both your ranking and blog reader. But your content should be informative and useful.
Visitors like to read those blogs that publish content daily with new and unique ideas.
If you publish 4 posts a week but do not publish anything next week, then your strategy is worse than publishing two posts a week.
18. Fix Broken Links on the Website
Broken Links (404 not found) affects both your site ranking and user experience. If your site has too many broken links, Google will slowly crawl your site. Search Engine (Google) will understand that the website owner does not maintain the site well.
Also, when a visitor visits such a site which has a very high number of Broken Links, then he does not like to go back to that site.
Suppose you visit a site and when you click any link, you see a 404 not found error, so would you like to visit the site again?
Thankfully, WordPress.org has a free Broken Link Checker plugin that helps to fix broken links on your site. Also, this plugin automatically sets the ‘nofollow’ tag for broken Link so that search engines do not follow them.
19. Check The Errors That Occur in Google Webmaster Tools
Regularly check errors in Google Webmaster Tools such as mobile issues, security issues and crawl errors. If there are too many errors on your site, Google will crawl your site very slowly. To speed up Crawl process, fix those errors as soon as possible.
Also, take care of the security issues that occur in Google Webmaster Tools. When Webmaster Tools notifies you for security issues but you do not take it seriously, Google will reduce your site’s ranking. So this may also be a reason for not getting traffic to your site.
20. Set Nofollow Tag for Affiliate Links and Untrusted Links
Affiliate Links and untrusted/spammy links cause great damage to your site’s ranking. If you add affiliate links and untrusted links to your content, then set rel = “nofollow” tags for them.
If you use the plugin to manage your blog’s Affiliate Links, you can easily set the No-Follow attribute for them.
21. Increase Your Site’s DA
Domain authority (DA) is a metric developed by Moz, which reflects the reputation of your site.
Higher domain authority sites get a higher rank and more traffic from the search engine. Here is a guide – How to Increase Domain Authority (16 Ultimate Guide)
Domain authority is built on a scale of 1 to 100. You can check your site DA using Moz’s free tool – Open Site Explorer.
Quick tips to increase Domain Authority
- Publish quality content.
- On-Page SEO – Plays Vital Role in Increasing DA
- Make Internal Linking.
- Create high-quality backlinks.
- Disavow bad links.
- Be patient and let your domain be old.
22. Heading Tags
The H1 tag helps the search engine understand what your page is about, and boost your ranking. But the rest of the heading tags do not play a vital role for your site.
There are several WordPress themes in the market that do not use the H1 tag for the title. If you use such a theme for your blog or website, you should use the H1 tag for your title.
Never use the H1 tag more than once.
Apart from this, Heading Tags helps you create a readable blog post. Suppose you write a post whose length is 5000-6000 words but does not use the proper Heading Tags, then visitors will find it hard to read.
23. Keep The Post URL Short
Create a short and readable URL for your post.
Long URLs does not fully visible in search results. Apart from this, they look bad and make a bad ‘impression’ on visitors.
Search engines (Google) prefer short URLs and should also be descriptive.
24. Buy Good Web Hosting
Web hosting is an important aspect to increase blog traffic. If you make a mistake in choosing a Web Hosting, then it will affect both your WordPress SEO and traffic. Because of this, your website or blog will be mostly in downtime and your site will load very slowly.
Here we have created a list of some of the best web hostings that you can use.
25. Use SEO Friendly Theme
If you want to increase your website traffic, then selecting the best WordPress theme is very important. All WordPress themes are not SEO Friendly and their coding is also not good.
If you choose the wrong theme for your site, it affects both your website speed and SEO.
Here’s a list of some of the best SEO Friendly WordPress Themes. All these themes are fully SEO optimized and designed with Well coding which can help make your WordPress website more SEO friendly.
26. Promote on Social Media After Publishing
Today every user is engaged with social media sites. Perhaps there will be a user who does not use the social media site.
So after publishing your post, do not forget to share it on the popular social media site such as Facebook, Twitter, LinkedIn and Pinterest. These platforms can help you get lots of traffic to your blog.
Add Social Share buttons at the bottom of each post or at the beginning of the post. So that readers can easily share posts on their favourite social platform.
This technique can also generate great traffic on your blog.
28. Keep Your Site Clean and Simple
The design of the site creates a huge impression on the user. There are many great WordPress themes in the market that provide a clean and simple design to your site. But many beginners make their site so colourful that they start distracting the reader’s attention.
Bad design reduces visitor numbers. While a good design enhances the number of visitors to the site and helps them find more content on the site.
Share your old articles regularly on social media sites. This helps in increasing your blog traffic. In addition, your new blog reader gets to know about your old posts.
For automatic share, you can use the Buffer or Revive Old Post plugin. These plugins share your old posts on social media sites automatically.
30. Join Q & A Websites
Q & A Websites can also be a great way to increase traffic to your site. After joining Q & A Websites do not just put your website link for the user’s question. Add links with the detailed answer.
Here is a list of some of the best Q & A Websites,
- Mind the book
- Amazon Askville
- Yahoo! Answers
- Stack Overflow
- LinkedIn Answers
- Super User
31. Track Your Website’s Ranking Keywords
After publishing content on your website, regularly, checking ranking keywords is also a very important task.
You can use the Google Search Console tool for this. Which is absolutely free and developed by Google. This tool helps you find ranking keywords easily on your site. Here I have shared a complete guide on Google Search Console tool that you can check.
In the next step, you have to monitor your competitor’s website. You will need SEMrush and Ahrefs. These tools provide detailed insights about your competitor’s website.
32. Track Your Website Traffic and User Engagement
When you start receiving some traffic on your blog, track them – Where the traffic is coming from? What people actually want to read on your blog?
After analyzing all data, you can create a better plan and content for your website users according to their needs. For this, you can use Google Analytics Tool.
Also, when a user asks a question in the comments section, create a beautiful and informative article on it. Like that user, there will be many users who are searching articles for that question.
33. Add Image to Your Post
1 image equals 1,000 words. But the image should be related to your content. When you add images to your article, it makes your content even more attractive and useful.
But keep one thing in mind, you can not use Google Images. They are copyright protected.
34. Submit Guest Post on Popular Blog
Guest post is also a very effective way to increase your blog traffic. When you submit a guest post on popular blogs and visitors of that blog likes your post, they will also like to visit your website. This will increase your website page views. And maybe they start visiting your blog regularly.
Apart from this, you get Do-follow backlink by Guest post. Which improves both your site’s DA and Ranking.
But take care of one thing, submit guest posts on high DA and PA site and that blog should be related to your blog’s niche.
35. Comment on Another Popular Blog
This is also a great way to drive traffic to your website. When you comment on another blog, there are many such visitors who visit your site through your comments.
But your comments should be very attractive. If you comment like this, “Nice post”, “Very useful article” etc, then no one will pay attention to your comment and not click on your comment link.
Never comment on low quality or spammy sites. This can harm your site’s ranking. Also, comment on the blog related to your niche.
36. Reply to Visitor’s Comment
Do not ignore the comment of the visitor. Always respond to their questions. So that they can visit your site again if there is any problem. It also creates a good connection between visitors and the website owner.
Apart from this, if you have a lot of comments on your post, Google considers your post to be helpful and gives a better rank in search results.
Avoid Spam Comments If anyone submits spam comments on your post, then delete them.
37. Make YouTube Video of Your Content
YouTube is the most popular search platform after Google. There are many users who search on YouTube for their problem rather than Google search.
So make a YouTube video of your content and upload it to YouTube. Add a blog post link to your video description. So that visitors can visit your blog by clicking on the link provided in the video’s description.
Another advantage of this – you can earn a lot of money by making a video on YouTube.
38. Write Trending Article on Your Blog
Write content on trending articles but should be related to your blog niche. This can help you get more traffic.
If your blog ranks in Google’s first page on the trending article, then your blog can easily get millions of traffic.
You can use Google Trends to find Trending Articles.
39. Update Old Post
Update your old post with new information. This will give you a better rank in the search engine. Blogs that update their content with new information, search engines (Google) and users like such blogs more.
When you update your content, add new image and video to it. This way your old posts become new. After updating the post, tell the search engine to crawl it again.
40. Create Email List
Email marketing can generate 20-30% traffic easily on your site. By email, you can invite users to read your blog posts.
If you want to collect the user’s email, first you need to add a good Email Subscription box to your blog.
41. Create a Sitemap for Your Site
Sitemap does not boost your website traffic, but help search engines better crawl and index your website content.
If you are using Yoast SEO or Jetpack on your site, they allow you to easily create XML Sitemaps.
42. Use Cache Plugin
The Cache plugin is very important for any WordPress site. The main goal of the cache plugin is to improve the user experience by reducing the page speed of the site.
Cache plugin makes the site super fast and reduces the load on the server.
A lot of caching plugins are available in WordPress.org. But W3 Total Cache is the best in all of them. This plugin comes with a feature such as page caching, browser caching, object caching, database caching and minification. Its alternative you can use the WP Super Cache plugin.
43. Use SEO Plugin
SEO plugin makes your WordPress site even more SEO friendly. This gives you full control over indexing. Apart from this, you can write a custom title and meta description for your content.
There are so many SEO plugins available in the market for WordPress. But I recommend you Yoast SEO. This is a very popular and best SEO plugin for WordPress site. It helps you understand onPage optimization (Suggestion for onPage optimization).
- You can change the SEO title and meta description of the post.
- You can add Focus keyword
- Create XML Sitemaps
- It also includes .htaccess and robots.txt editor
- You can use Title and Meta description for taxonomies (category and tags).
- [Premium] Redirect manager
- [Premium] Automatic internal linking suggestions
- [Premium] Synonyms & related keyphrases
- [Premium] offers News SEO, Video SEO, Local SEO and WooCommerce SEO extensions
44. Set Noindex for Category and Tag Page
If you index the category and tag pages in the search engine, then these pages can generate a duplicate content issue for your site in the search engine.
And this can reduce both your traffic and ranking. Even Google can penalize your site.
45. Set No-index for Author Archives
If you are the owner of a single-author blog, keep the Author Archives disabled. Because there will be the same content on both the author archives and homepage.
This will cause duplicate contents issue. You can use the WordPress SEO plugin to disable or no-index the author pages.
46. Use CDN
CDN improves your site performance. It creates a cached version of your site on its servers and serves content to users through the servers that are closest to the user’s locations. This reduces server load and improves the website loading speed.
There are lots of CDN services available in the market. Currently, I use Cloudflare on my site. This is a very popular CDN service that provides free SSL also in the free plan. Here is a detailed guide on How to Setup Cloudflare in WordPress
47. Use Modifiers Word in Your Title
Words like “2020”, “best”, “guide”, “checklist”, “fast” and “review” are called modifier words. They put a good impression on the user as well as making your title attractive.
48. Use External Link in Your Content
When you link the external site to your content, you have to take care of many things – the content of that site should be relevant to your site or be useful, that site should not be spammy, its DA and PA should also be good etc.
This technique makes your content even more useful for visitors. In addition, helps to search engine understands what your content is about.
49. Use Related Keyword in Content
If you use only focus keywords in your content, then it is not good according to on-page SEO. Use related keywords in your content with focus keywords. So that search engines can better understand your content and rank them on the first page.
50. Maintain Keyword Density in Content
In any post, keyword density should be 1.5% – 2%. If your content is small (700 words) and you use your focus keyword in it too much (10 or 11 times), then it is not good for SEO. Your content will never rank in Google and it will be treated as spam content by Google.
Frequent use of focus / main keyword, use Related / LSI keywords in your content.
51. Updated with Google Algorithms
It is very important to be updated with Google algorithms. If you do not pay attention to Google’s algorithms, you will not be able to achieve success in blogging.
There are many blogs that get lots of traffic from Google. But due to the updates of Google algorithms, their traffic dramatically decreased.
Therefore it is very important to keep an eye on Google algorithms and update your blog with new algorithms.
52. Be Active Online
Be active on online groups and websites that are related to your niche. This helps you get traffic to your website fast. Comment on blogs and social media posts and answer the questions that people are posting.
If you engage with more community, your brand awareness will increase more.
Do not add your website link in the comment. It appears spammy and can damage your website or blog reputation.
53. Google Search Advertising
You can pay to appear at the top of the search results for particular keywords. When anything is searched using those keywords, Google shows the search results to the user bidding on those keywords.
Google Search Advertising appears first in the search results page. This is also a great way to get traffic to your website.
54. Social Media Advertising
If you want to reach new, targeted audiences, social media advertising is very important. However, all social networks offer advertising options. This does not mean that you should advertise on all of them.
When you are ready for social media advertising, you need to know which networks are most popular among your audience.
Avoid Website Traffic Generators Tools
If you use any type of traffic exchange website or tool to get traffic to your website, then you should stop it immediately.
Traffic exchanges badly affect your website ranking. Google can blacklist your site.
Apart from this, if you have placed Google Adsense ads on your blog or website, then your Adsense account will be disabled.
So if you are using traffic generators tools to drive traffic to your website, then stop it now.
These are the strategies that will help you to increase your website traffic. But you can not boost your traffic overnight. This is a long time process. You have to be a little patience.
But keep one thing in mind, Quality content is very important. If you use all of these techniques on your site but do not pay attention to quality content, then all your efforts are useless. Google will not rank your content in search results.
Which method do you use to drive traffic to your website? Tell in the comment box. If I have missed any strategy, then let me know.
And now it’s your turn! Find this article helpful? Don’t forget to share!