Image search can bring significant amounts of traffic to your site, and the first thing that usually comes to mind at the time of image SEO is optimizing alt tags, but there are many more things to consider when optimizing images. However, there are many beginners who ignore image optimization… or only cover basic Image SEO, and this means optimizing alt tags is enough. But this should not happen.
Image Optimization is very important for any site. It improves your website performance and your image rank better in search engines.
If you are looking for articles to optimize your blog image correctly for SEO, then you are in the right place. In this guide, I walk you through the steps you can take to optimize your site’s images and rank higher on image searches.
So let’s get started…
Why is Image Optimization Important for Website?
Images help to context your content. Right images help the user to understand the content better and engage with the content. Apart from this, large image slows down your site.
There are many reasons to optimize the image. If your image is too large, it will slow down your web pages and make a bad impression on user experience. You can improve your site load time by optimizing site image.
In addition, the images used in the article also improve SEO score. Using the correct name and alt tag for your image, it makes your article more engaging.
If you optimize your site’s images correctly, then your images will perform better in search engines (images search).
You cannot ignore the importance of images and image search. Optimizing images is part of the SEO strategy that you should follow.
Using Right Images for Your Blogs/Website
Each website owners and bloggers use images for their content. But when you find an image for your article, you should search very carefully.
If you need images for your article, you can not use Google Images because they can be copyright protected and later these images can put you in trouble.
There are several websites in the market that offer free stock images. Use a website that gives images free and is related to your article.
There are websites like FreeDigitalPhotos, MorgueFile, Pixabay, Pexel etc which provide stock images for free. Apart from this, you can get high quality and professional images easily at ShutterStock by spending some bucks.
You can use free sites or paid sites to find the right image for your site, but never use Google Images.
And even better, if you can create custom images for your blog. There are lots of websites to create custom images in which Canva and PicMonkey are very popular. With its help, you can easily create an attractive custom image for your site.
Canva is a very popular platform. With this help, non-designers can easily create custom images.
When you can not find the related image for your article from the stock images site, you can use the site to create custom images.
How to Optimize Images for SEO
Image optimization is not enough to just add all tags. There are many things you can do when you optimize images to rank high on Google image search.
Here are the most effective advanced Image SEO tips:
1. Choose Right File Name for Image
Before uploading a new image to your article, use Proper name. There are many bloggers who do not pay attention to the image file name. Google publishes a guide of its own image best practices that you can check.
Use keyword-rich name for your images. This helps you get a higher rank in Image Search Result. The proper rename makes your image search engine friendly as well as your readers. Also, use spaces in image file name.
2. Focus on Size and Compression of Image
If you do not pay attention to image size and compression while uploading images, then it directly affects your website loading speed. Do not use large images for your article. It increases your server load. As a result, your site will slow down. And we all know, Google is using website loading speed as a ranking factor.
It depends on your theme and article. However, most of the blog theme’s content area comes with 600- 700px. So you can use image dimension according to your theme.
In addition, if you download stock images for your article, then it is very important to resize them because their dimension is very high.
If you upload these images to your article without resizing and resize them in the post editor, then you are on the wrong track. When your article will load in the browser, your images will be loaded in the original size and dimension.
For image resize, you can use the plugin or online website like Imageresize.org, reSmush.it, EWWW Image Optimizer, ShortPixel Image Optimizer etc.
If you use high-quality stock images in your article, then it can put a lot of load on your server. Because the size of the high-quality image is also very high.
Try to keep your image size within 100kb. If the size of the image is above 100kb or in MB, it clearly shows image quality is too high. Always resize such images and upload with the correct dimension.
WordPress.org has many image optimizer plugins that can help you resize and compress your images. Do not worry their list is also below.
3. Use ALT Text for Your Images
ALT Text makes your image SEO friendly and it belongs to on-Page SEO. In simple words, it tells search engines what your image is about.
If you do not use ALT text for your images, then you are losing lots of traffics from search engines. Search engines like Google can not read the image. Using Alt Text, it displays the best image to the visitor in the search result. So do not forget to add ALT text to your images to make your image SEO friendly.
As you understand the benefits and importance of ALT Text. But how to write SEO-friendly alt-text for your images.
Use your keyword for ALT text. This can help you get a better rank in image search result. Also, one thing you should keep in mind, your ALT text should be related from your article, otherwise it does not have any importance.
Therefore, proper ALT Text improves your image ranking.
When you upload an image to your WordPress post editor, you can easily add ALT Text to your image. You can see in screenshots below.
4. Remove Hyperlink from Images
When you upload an image for your article, WordPress will automatically add source code for the image location. Its biggest drawback, it distracts the reader.
When a reader reads the article and accidentally clicks on the image, the reader will be redirected to image location and the reader may not want to re-read your article.
So it is good to remove Hyperlink from the image. It does not make any impact on SEO.
When you upload the image, you will see the Link to option in the right side under the Attachment Display Setting. Just select None from the drop-down menu. You can see in the screenshot.
5. Image Format – JPEG, PNG OR GIF?
There are many types of images format such as JPEG, JPG, PNG OR GIF and In these format JPEG is the most used format.
- JPEG Format – JPG is a lossy compression file format. It is a highly used image format and best for photography.
- PNG Format – This is a lossless file format. This is best for line drawing, text, iconic graphics. If you edit or resize it more than once, its quality does not differ.
- GIF Format – This is an animation image and supports various resolution and colour. This is a very popular format.
These three image formats are very popular and best image formats. But I recommend you to use the JPG image format. They smaller in size and loads fast.
6. Create Image Sitemap
Sitemap is very important for any site and is especially important for a new blog or website. Sitemap does not boost your ranking but helps search engine crawl and index your site faster.
If you use a lot of images in your blog, you must submit a sitemap for your images. This helps in indexing your image in search engines and crawling better. Creating an image sitemap is very easy and for this, you can use the Yoast SEO plugin.
7. Implement Lazy Loading
Larger images take longer to load, and this slows down the loading time of your page. However, we cannot make content engaging without images as they are very important to provide a great user experience.
But we can use lazy loading to prevent a browser from loading an image until it is needed.
what Google says
Lazy loading can significantly speed up loading on long pages that include many images below the fold by loading them either as needed or when the primary content has finished loading and rendering.
8. Best Image Optimizer Plugin for WordPress
With the help of Image Optimizer plugin, you can easily compress and optimize the image in your WordPress site. Here I am going to share their list.
This is a very good WordPress plugin that makes your image SEO friendly. This plugin adds title and alt tags to your images without affecting your site’s database. In addition, the plugin also resizes and compresses images and speed up your WordPress site. This is a good alternative to SEO Friendly Images and offers more features.
WP Smush is the most popular image optimizer plugin for WordPress site. When you upload images to your site, it automatically compresses the size of the images. With this help, you can compress and optimize your old images too.
In the free version, you can only optimize 50 images at a time. So you have to click the optimize button again and again.
EWWW Image Optimizer is a very popular and well-rated image optimizer plugin. This plugin automatically optimizes newly uploaded images. Also optimizes your old uploaded images too. The plugin also allows you to convert your image to best file format and allow to select compression level. It is available in both free and premium versions.
First, you have to create an account on this. You can only optimize 100 images in a month with Free version. When you upload images to your site, it will automatically compress them. For older images, you can use bulk optimize.
ShortPixel is a very good and lightweight Image Optimizer plugin that improves page load time by optimizing images or PDF documents. If you want to increase the Compression Limit then you will need to upgrade.
These plugins optimize images by reducing their size without affecting image quality.
Bonus Point: Finding Issues With Your Site’s Images
When you optimize images of your site … great thing, but you should find those image issues already exist on your site.
Broken Internal and External Images
Broken images make the poor user experience for users. You need to fix images that are not displayed. There are many site audit tools that clearly highlight any broken images on your site.
Images Without Alt Attributes
You know the importance of optimizing alt text for images and a site audit tool report list of all those images that do not have alt text.
You publish rich and informative articles on your blog but Ignore images optimization, you are on the wrong track. You are losing Image Traffic. By Optimizing Image, you can increase your website traffic and ranking both.
Comment below sharing your thoughts and experiences regarding using this approach to optimize images for SEO.
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