Are you looking for the best ways to promote your website?
Creating a website is not your last step. If traffic does not come to your website, all efforts and investment in creating it will go waste.
So once you have created your website, the next step is to get more traffic for it.
But website promotion is expensive and not everyone has the budget to advertise their website.
Sound is scary! But don’t worry…this article will explain some of the best ways to promote your website and bringing visitors to your website.
So let’s get started…
How to Promote Website
Website promotion increases awareness of your website. Also, Google uses social signals as a ranking factor. Below I have shown you free ways you can promote your business.
Guest blogging is one of the best ideas for website promotion where someone writes and publishes a blog post for other blogs to promote their business.
Along with website marketing, it also increases your backlink profile and makes some connections in the industry.
But keep one thing in mind in guest blogging, you are publishing your content on the right place (relevant to your niche) and people are interested in your content. If you post outside your niche, you will not get any quality traffic.
Therefore, find the best blog related to your niche and for this, you can use Ahrefs’ Content Explorer or SEMrush. Just type a phrase related to your niche. It will show you the list of the most popular websites that have published articles on that topic.
Here I used SEMrush.
You can export the report. Now you have a list of well-known blogs relevant to your niche. Just you need to contact the blog owner.
Then when writing the content, follow the style and formatting of the blog for which you are posting. If each existing article uses too many headers, bold text, and each article has more than 2000 words, do so.
Be Smart in Search Engine Optimisation (SEO)
Search engine optimization (SEO) helps your website get top rank in search engines and brings constant traffic to your website.
Here’s how to do SEO…
1. Submit Blog to Google Search Console
Google Search Console owned by Google. This tool is specially designed to check out how your site is performing in Google. It comes with many features to track your site.
- Search analytics
- Submit a sitemap
- Fix website errors
- Messages from the Google search team
- Google index
- Many more
Here is a detailed guide on How To Use Google Search Console Effectively
2. Setup Yoast SEO (Only for WordPress users)
Yoast SEO is the most popular SEO plugin in WordPress.org. It comes with very useful features:
- You can change the SEO title and meta description of the post.
- You can add Focus keyword.
- Create XML Sitemaps.
- It also includes the .htaccess and robots.txt editor.
- You can use Title and Meta description for taxonomies (category and tags) and much more.
3. Keyword Research
SEO totally depends on keyword research. This helps to increase your website traffic. Especially your blog is brand new.
This is a process in which we have to find out which keywords people are searching for? What’s the search volume on that keyword? What is the competition on that keyword?
Here are some keyword types:
- Head keywords – These are single words such as WordPress, SEO etc. Their search volume and competition are also very high but they do not even give a better result.
- Body keywords – These are 2-3 word phrases such as WordPress guide, SEO tutorials etc. Their monthly searches are decent and competition is medium.
- Long Tail Keywords – Such keywords include more than 2 or 3 words like Complete WordPress guide etc. These are highly targeted and help to connect target audiences on your site. But when it comes to competition, long-tail keywords are less competitive.
If your blog is new, then I recommend you to use the long tail keyword. These will help your blog grow faster and rank better in SERPs.
How to find keywords for SEO:
a. Use Google Suggest
This is the easiest and best way to get the best keywords. Simply search related keywords from your topic in the Google search box, it will start suggesting according to previous searches.
From here, select the appropriate keyword and use the keyword research tool to find out their competition, monthly search, CPC, etc.
These keywords can be great to optimize your site because it comes directly from Google search data.
b. Use Related Google Search
After searching on Google, you will see some related searches bottom of your search result that you can use as a keyword.
c. Using Google Keyword Planner
Google Keyword Planner is the best free keyword research tool developed by Google. You can use it for any niche.
Using it you can also see the keyword competition, monthly searches, CPC and more.
Always choose high searches and low competition keywords for your content.
d. Find Question Keywords
Question keywords make your content more attractive and help to get high CTR.
Such kind of keywords is very useful for blog posts and articles.
But how to find Question Keywords?
And for this, you can use Answer The Public.
This tool is completely free and predicts keywords using Google and Bing Searches.
Its interface is very easy to use that comes with a unique proposition and fantastic visualization.
Here we tell you how to find keywords for your content and we hope you understand better.
Here is a detailed guide on How to Keyword Research for SEO
4. Add Main Keyword In URL
when we add our main keyword to the URL, the search engines can easily find out what the content is about. Also, try to make your URLs SEO friendly, short and meaningful.
5. Create Catchy Title And Add Keyword
Make your title attractive. Because the reader sees the title before reading the content.
Adding keywords to the title is very important according to on-page SEO. Add the keyword to the start of your title.
6. Drop Main Keyword Once In The First 150 Words
This step makes your content even more targeted and SEO friendly.
7. Optimize Your Images
Google can not read the image. It reads the image based on the alt tag of the image.
Always give the correct name of your images and use your keyword in the alt tag. Optimized images help you get a good rank in image search and pull visitors to the website.
8. Internal Linking
9. Use External Links
External links make your content more useful. But one thing to keep in mind, the linking site should be trusted. Otherwise, your site may be penalized.
This technique shows to Google that your content is trustworthy and well-referenced.
10. Make Your Website Mobile Friendly
Google uses mobile-friendliness as a ranking factor. If your site is not mobile-friendly, then it will not rank well in Google for mobile search. Here is a guide on – How to Make Your Website Mobile-Friendly
11. Move to HTTPS
Google announced in August 2014 – HTTPS as a ranking signal. Therefore, use HTTPS (SSL certificate) on your site, it helps to boost your ranking.
If you’re running your site on HTTP, then redirect it to HTTPS. But if you do not redirect properly from HTTP to HTTPS, it can very badly affect your site ranking and traffic. Even your traffic may be zero in one night. [How to Properly Move WordPress from HTTP to HTTPS}
12. Make Your Website Load Faster
If you publish quality content on your site or blog but your website does not load faster then you can not get a higher rank in Google search result.
The reason, Google uses the page speed as a ranking factor, which means faster loading website gets better rank in the search result.
13. Create Strong Backlinks Profile
Link making process is called backlinks. It is a very old Google ranking factor.
Backlinks can make a huge change in your website traffic and ranking. But backlinks should be relevant and from good ranking websites. Here is a guide – How to Create Quality Backlinks
14. Length of Content
Long content performs better in search engines compared to shorter and thin content.
15. Produce Quality Content
If you do not write useful and informative blog posts for visitors, then no one will like to visit your website. And all efforts to promote your website will go in vain.
Always try to write unique and quality content.
So it would not be wrong to say that SEO is the best website promotion strategy in terms of scalable, long-term results.
Share Your Content on Reddit
Reddit is a place where you can share stories, images, videos, etc and discuss any topic. But in Reddit, you have to promote your website smartly.
Otherwise, Redditors can block and ban you. Here’s how to promote website on Reddit:
First, join the subreddit related to your niche. Each subreddit has its own rules. If you do not follow their term and condition then you will be blocked.
To target audience on Reddit just search on Google site:reddit.com <your niche> -inurl:”comments”.
It reveals a bunch of subreddits where you can target audiences.
After finding relevant subreddit submit your link. As I already said each subreddit has its own rules. So before sharing your link, read their term and condition.
Quora is a question-and-answer website where anyone chooses to either ask questions or to answer them.
You can answer questions related to your niche and include your blog link. It generates traffic to your website. But if you submit answers filled with links, then Quora will block you as spam.
Here’s some guidance on how to promote website on Quora:
Join Quora and create a stunning profile. Show that you are a professional. Then find questions to answer that have lots of views and followers. Write your answers and show that you know the subject deeply. Don’t forget to use images where possible and link to other helpful information.
Quora is a long-term traffic strategy. So use Quora for website marketing and more traffic.
Promote Your Website on Facebook
Facebook is an incredible social media platform to promote your brand, business, products and services. There are billions of people using it.
Here is a guide how to promote your business on Facebook:
Step 1: Create a Facebook page
You can allow millions of users to connect and engage on your Facebook page.
You can create a Facebook page for free and provide a lot of information about your brand including a link to your website.
Fill up your information and share your content after creating the page. But it is not enough to drive new traffic to your website. First of all, people need to find your page. Or you have to reach it to the target user yourself.
Once you have a lot of followers, you can get a lot of traffic from here.
You can run Facebook ads to promote your website. But for this, you will have to spend money.
Step 2: Post in Facebook Groups
You can also promote your website through Facebook groups. Find and join groups that related to your niche.
Website promotion strategy in Facebook groups is similar to forums. Each group has its own rules. If you break their rule, you can be blocked. Therefore, after joining, read the rules. Then share your website link.
Promote Your Business on Twitter
Twitter is also a very good social media platform for advertising websites.
Here are some steps to promote your business:
Always use relevant hashtags when you share your content on Twitter so that other users can find your tweet while searching for your topic.
And keep one thing in mind that your post’s featured image should be good, this helps to boost your click-throughs.
Promote Your Business on LinkedIn
LinkedIn might be the perfect social platform for website marketing. Create a stunning profile and make connections. Follow the people in your niche and read what they share.
Join relevant groups and share your content. Comment smartly on other posts regularly. This increases your brand awareness and helps in getting direct traffic to the website.
Promote Your Website on Pinterest
Pinterest is a social network mainly focus on images, infographics and GIFs.
If you upload a lot of images or infographics to your site, Pinterest can be a good platform for website promotion. Create boards and fill them with pins (your creation).
Use Email Marketing
Email marketing is one of the most scalable online marketing strategies. You can send an email to 10 people or 10,000 people.
There are many businesses focus on attracting new customers through email marketing. Setup an email newsletter subscription box on your website. Next, attract visitors for blog membership and then create and send great content regularly.
Use Google My Business
You can list your business for free with Google My Business. This is most useful if you run a local business where customers can meet you for personal interaction.
This tool allows your business to appear on a Google Map search. Make sure your listing includes a link to your website.
Share the Post on IndiBlogHub
IndiBlogHub is an Indian blog directory and a great place to promote blog post after publishing. You can easily submit your article, just add your link and title then click on submit button.
Share the Post on BizSugar
BizSugar is also a very good platform to promote your website. You can share your blog posts, videos and other content. The community votes on the submitted content. Posts with the highest quality and more votes are displayed on the BizSugar’s homepage.
Share the Post on Scoop.it
Scoop.it is the best content curation tool allows to share and organize content on various topics. It comes with three pricing plan (annually). Its free version allows you to submit 50 posts only.
Share the Post on IndiBlogger
IndiBlogger is India’s most popular blogging community helps to promote website. Just join it and share your content. But its verification process takes some time around 15-20 business days. It is the best place to connect with all Indian Bloggers.
Bookmark Post on Mix.com
Mix was formerly known as StumbleUpon. This is a very good social bookmarking site that can generate good traffic to your blog. Here you can bookmark your content. Users browse content based on their interest.
Medium is an online publishing platform, anyone can write and publish a story or blog post. If you aren’t a top influencer, you can use Medium. This establish presence within your niche and make some connections in the industry.
Always add an image after your headline. And post interesting content regularly.
There are tons of ways to promote your website but you will have to find out which strategy ultimately proves to be the most effective for you.
Also, it is important for you to test new strategies so that you are not left behind.
What are your thoughts? And How to promote your website? Do you have any strategies not mentioned in this guide? Let me know by leaving a comment below.
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