Google Keyword Planner (formerly the Google Keyword Tool) is a very useful and powerful keyword research tool developed by Google. It helps in finding the perfect keyword for any niche. But to use Google Keyword Planner, you need to have a Google Adwords account.
If you do not have an AdWords account, you must create one. It is absolutely free, you do not have to spend money. This article will tell you how to use Google Keyword Planner for Keyword Research.
If you want to get more traffic on a website or blog? Keyword research plays an important role. It helps you find out what people are searching for.
There are many keyword research tools available in the market that allow you to do this. But this article is about Google’s free keyword research tool.
So let’s get started…
Brief Descriptions of The Content
How to Access Google Keyword Planner
Google Keyword Planner is completely free to use. But to use it, you must have a Google Adwords account.
You do not have to run an AdWords ad to use the Keyword Planner. You can access the tool without running an active campaign.
To start, click on Go to Keyword Planner.
Here, you’ll see two different tools – “Discover new keywords” and “Get search volume and forecasts”.
Google Keyword Planner gives you two options to get started:
- Discover new keywords – Get keyword ideas that can help you reach people interested in your product or service.
- Get search volume and forecasts – See search volume and other historical metrics for your keywords, as well as forecasts for how they might perform in the future.
Both options take you to the Keyword Plan but differ slightly.
Let’s explore how to use these two tools.
1. Discover New Keywords
As the name suggests, it helps to find new keywords. If you want to find new keywords, then this tool is ideal.
According to tool instructions, just “Enter words, phrases, or a URL related to your content or business.
Keyword planner will give you hundreds of keywords suggestions for any search term or URL that you input.
Here are the suggestions for “how to use google keyword planner”:
For each keyword suggestion, you’ll see:
- Avg. monthly searches
- Competition
- Top of page bid (low range)
- Top of page bid (high range)
Not only this! You can get keyword idea by entering multiple keywords at once.
Furthermore, you can also get a massive list of keywords by entering the domain or a page URL.
It also gives an option, you want to use the entire site or only this page for keyword ideas.
2. Get search volume and forecasts
If you already have a list of keywords and want to see their metrics.
Just copy and paste them in the search field (you can also upload your keyword list), and click on “Get Started” button.
It’ll take you to the Forecasts section where you will only see data for the keywords you have entered.
It will show how many clicks and impressions you can expect for your chosen keywords over the next 30 days.
Filter and Sort Keyword Results
Above, I told you how to access Google keyword planner and how to do keyword research. Now it’s time to shorten the keyword list and find the best keywords.
When you do keyword research, it gives you lots of keyword suggestions. Most of them are not useful.
Let’s set the filter for this page…
You can set Location, Language, Search networks and Date Range to get the best keywords for your content or business. This option appears at the top of the page.
- Locations – Which country do you want to target with your keyword research?
- Language – If you target a specific country, then you can select the language of that country. But if your target audience is English speakers then skip these options.
- Search networks – I would recommend keeping it “Google” only.
Now above the keywords results, you will see an Add Filter option. This gives you lots of filtering options. You can see screenshot below,
Here I will tell you about the necessary filtering option:
Keyword Text – The filter will only show you such keywords which will contain your Keyword.
Competition – You can get only keywords with “Low”, “Medium” or “High” competition.
Avg. Monthly Searches – You can use this feature to filter keywords with higher search volume.
Just click on “Avg. Monthly Searches” to sort the results.
This will show you the keyword with a higher search volume (popular keywords).
Clicking “Avg. Monthly Searches” again, you can see the low-volume keywords.
How to Use Google Keyword Planner to Choose Best Keywords
Until now, I have told you how to use the tools, features and options of Google Keyword Planner. Now let’s come to the final step on how to find awesome keywords.
It’s a little hard! A lot of factors are used to find a good keyword. But don’t worry, I will help you find the best keyword by Google Keyword Planner.
Go to Discover New Keywords tool and type your focus keyword or targeted keyword.
For example, if you want to write a blog post about a mobile phone of 6 GB RAM, do not just use the keyword “mobile phone”. Because it will not give the perfect result.
But keywords like “mobile phone 6 GB RAM” will work great. So enter that keyword in the field and click “Get Started”.
This will take you to the keywords results page and will show a keyword suggestion for your search term.
Now how to know which keyword will work best. Below is the process of finding the best keywords.
1. Find Low-Competition Terms
Always search for low competition keywords. There is a chance of ranking for your website. Here are the reasons why should use low competition keywords.
- If you have a new site.
- If you have a lower Domain Authority.
- If your Niche has too much competition.
2. Higher Search Volume
These type of keywords have a large search volume. If you optimize your posts with higher search volume keywords, those keywords will give you more traffic.
Keywords with low competition and high search volume can give a good boost to your site traffic.
3. Long-Tail Keywords
Contain 4 or more words called Long-Tail keywords. When you optimize your site with such keywords, you get a better result and competition is also very low. Here are some benefits:
- It is easier to rank.
- Helps to get target traffic.
- Better conversion rates.
- Help to rank on short-tail keywords.
- Perfect for competitive niches.
Also keep in mind the CPC, if you use keywords with very low CPC, Adsense earning will not be good.
PRO TIPS For Google Keyword Planner
Here are a few pro tips on how to use google keyword planner.
1. Get Exact Keyword Search Volume Data
This is a little tricky. First, choose a keyword from the list you want to target.
Then click on Add to Plan. As you can see the screenshot below,
Now you have to click on Plan overview. Here you will see the “impressions” option. Which tells how many people search for that keyword every month.
Just like this, you can get accurate searches for your other keywords.
Apart from this, you can find the volume, competition, and CPC using Keyword Everywhere. This is the fastest way to get exact keyword planner search volume. You do not need to check every keyword repeatedly.
First of all, install the Keyword Everywhere in your browser. Once you have installed, click on Keywords Everywhere icon and then click on Settings.
Now, Enter your API Key in the text box at the top of the page. If you do not have an API key,get one from here.
Now, go to Google’s keyword planner tool. Type your target keyword and hit enter. It will show you tons of keywords suggestions.
If you have enabled Keywords Everywhere, then it will add three new columns to your keyword planner with Search Volume, Competition,and CPC.
Volume column shows the exact keyword search volume.
2. Use High Ranking URLs To Get Better Keywords
You can generate keywords from a URL. You can see the keywords of your competitor’s website or page.
Just grab your competitor’s website URL and drop it in the search field. It pulls the keyword ideas from their website.
3. Use Suggested Keywords
When you search for the keyword idea, it provides some keywords related to your search term. You can make your keyword list even better by using them.
It is an amazing way to find initial seed keywords before you start narrowing things down.
4. Use Location Filter to Find Perfect Keyword
When you are looking for new keyword ideas, first select the country in which you want to do marketing.
This will give you a better keyword that the people of that country are currently searching for.
5. Use Keyword Filters
Keyword Planner generates a lot of keywords for your single search term. You can choose the right keywords using keyword filter functionality.
I have mentioned above how to filter keywords.
6. Find Questions People Are Asking
If you want to know what questions people are asking, you can know through Keyword Planner.
Filter >> Keyword text >> contains >> enter following words:how, what, why, when, where.
Alternatively, you can use the Answer The Public tool. This gives a good overview of your keywords with questions.
Conclusion
Writing quality content is a must. But to rank well in search engines, it is also very important to have the right keywords along with optimized articles.
And there is no doubt that Google Keyword Planner is the best tool for keyword research. It provides many features that other tools do not give.
Do you use the Keyword Planner to get keyword ideas? or What tool you use? Tell in the comment box below.
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