Do you want to improve website ranking on Google?
Top ranking on Google is the peak of success. According to a survey, sites ranked on Google’s first page get 90% of the traffic.
Today in this article I’m going to tell you some important tips on how to rank higher on Google.
So let’s get started…
How to Improve Google Ranking
You can not buy rankings for your website but there are some tactics that help to get top rank in Google search. These strategies do not apply to Google only. It also applies to all major search engines.
Write Unique & Quality Content
“Content is still king”
Always publish quality and unique content on your blog. Because this is the first and most important step to rank higher on Google.
Also, pay attention to the content length. It matters a lot in search engines. Compared to short content, long-form content achieves better rank in search engines.
But keep one thing in mind, do not write nonsense things to increase your content length.
Here’s a guide on Search Engine Land for better understanding: The SEO And User Science Behind Long-Form Content
Create High-Quality Backlinks
Backlinks are one of the Google ranking factors. High-quality backlinks can make a huge change in your website search ranking. It also helps to increase Domain Authority.
But bad/spammy/buy /low-quality backlinks can hurt your website’s ranking very much.
If you want to increase Google ranking for free, always try to create high-quality backlinks. 100 quality backlinks equal to 1000 low-quality backlinks.
Improve Your Website Loading Speed
Google is using Page Speed as a ranking factor. If your site takes more time to load, then it will not perform better in Google search results. Apart from this, Visitors also do not like to visit the slow loading site.
Fast loading affects both website ranking and user experience and ranks well in search results.
Quick tips to make your site faster:
- Upgrade to PHP 7.2.
- Optimize your image size.
- Keep only useful plugins.
- Delete unwanted media.
- Minify CSS and JS Files.
- Use a good Cache plugin.
- Minimize Redirects.
- Use a good host.
Apart from this, here’s a detailed guide – 18 Ways How to Speed Up WordPress Site (UPDATED)
Make Your Site Mobile Friendly
The number of mobile users has increased greatly and it has completely dominated the desktop search. That’s why Google is also using mobile friendliness as a ranking factor to improve the mobile user experience.
So make sure your site is Mobile Friendly. For this, you can use the Mobile Testing Tool, which is developed by Google. If your site is not mobile friendly, you need to install a responsive WordPress theme on your site or you need to talk to your developer.
Furthermore, keep your site’s design clean and simple. The design of the site makes a huge impression on the user.
Perfect on Page SEO
On Page SEO is one of the most important parts of SEO. This improves Google ranking.
Quick tips about on-Page SEO Technique:
- Produce Quality Content
- Optimize Your Title
- Use Modifiers Word (“2020”, “best”, “guide”, “checklist”, “fast” and “review”) in Your Title
- Create SEO Friendly URLs
- Use Image and Video to Your Post
- Keep Your Site Clean and Simple
- Do Keyword Research before Writing Your Content.
- Use Long Tail Keywords
- Use proper name and ALT Tag for Your Images
- Avoid Keyword Stuffing
- Make Your Site Responsive
- Drop Your Focus Keyword in The First 100 Words
- Make Your Site Fast
- Optimize Meta Descriptions
- Use Proper Heading Tags
- Regularly Publish Fresh and New Posts
- Find and fix Broken Links
- Create Internal Links
- Use Related Keyword in Content
- Use Outbound Links (External Link)
- Use Social Sharing Buttons
Here’s a detailed guide on 23 Best on Page SEO Techniques.
Move Your Site to HTTPS
HTTPS is also one of Google ranking factors. When Google ranks a page, it uses https as a ranking factor.
Therefore, to rank higher on Google, migrate your site to https
Do Keyword Research
Keyword Research is very important to improve Google search results.
You publish unique and very useful articles on your blog but do not do keyword research for them, your site will not rank higher on Google search result. Here’s a guide – How to Keyword Research for SEO
Keyword Research is not a difficult task. There are many great tools and websites in the market that can help you find the best keywords. Here I have created a list – 13 Best Keyword Research Tools
But one thing if your blog or website is brand new, then target it with long-tail keywords. Because long tail keywords play an important role in increasing your Google ranking. They are highly targeted. Also, help to increase your organic traffic.
Benefits of using long tail keywords:
- Less competition.
- Better conversion rates.
- improve website ranking on Google.
- Increase organic traffic.
Here is a detailed guide on Long-Tail Keywords in SEO: How to Research and Use Them
Make the Habit of Internal Linking
When you link to the old article from your new article, it is called internal linking. It has many benefits,
- Pass links juice.
- Boost page views.
- Reduces bounce rate.
- Make your content more informative and user-friendly.
- Helps crawl your site effectively.
- Improve your website SEO.
Internal liking provides relevant information to both search engines and visitors.
Use External Link in Your Content
This technique makes your content even more useful for visitors. Also helps search engines better understand what your content is about.
When you add an external link to your content, you have to take care of a lot of things – that site should be related to your site, that site should not be spammy, its DA and PA should also be good etc.
Make Your URLs SEO Friendly
Always create SEO Friendly URLs for your blog post. It helps to understand the search engine – What is your blog post about.
Try to make your URL short and readable. And also use your target keyword in it.
Quick tips to create SEO friendly URLs:
- Make your URLs short and readable.
- Add your target keyword.
- Do not add the extra word.
- Remove stop words.
Optimize Your Images
Use the proper name and ALT Tag for your images. Your images will be able to get a good rank in image search, as well as increase traffic.
Also, if you use a lot of images on your blog or website, resize and compress them. This reduces your image size and improves your site load time. Here’s a guide – How to Optimize Images for SEO
Use Images & Video
Use media (video and image) in your content. This makes your content more attractive and useful, and visitors are not bored when reading it.
If you want to stick the visitor on your blog for a maximum time then you should use Images and Video in your articles.
Fix Broken Links
Broken links (404 not found) affect both your ranking and user experience. If there are too many broken links on your site, Google will reduce the crawling of your site. The search engine (Google) will understand that the website owner does not maintain the site well.
Also, when visitors visit such a site on which the number of Broken Links is very high, they do not like to go back to that site.
WordPress.org has a free Broken Link Checker plugin that helps you easily fix broken links on your blog.
Increase Your Site’s Domain Authority
Domain authority (DA) is a metric that reflects the reputation of your site. It is developed by Moz. Higher domain authority sites get rank higher on Google search results. Here’s a guide – How to Increase Domain Authority (16 Ultimate Guide)
Domain authority is built on a scale of 1 to 100. You can check your site DA using Moz’s free tool, Open Site Explorer.
Quick tips to increase Domain Authority:
- Publish quality content.
- On-Page SEO – Plays Vital Role in Increasing DA
- Do internal linking.
- Create high-quality backlinks.
- Remove Bad Links.
- Be patient and let your domain be old.
Buy Good Web Hosting
Good Web Hosting is very important to increase website traffic and ranking. If you make a mistake in choosing a Web Hosting, then it will affect your SEO ranking and traffic. Because of this, your website will be mostly in downtime and your site will load very slowly. I’ve created a list of some of the best web hostings that you can use.
Use SEO Friendly Framework
Use SEO friendly theme on your site. It also plays an important role to improve website ranking on Google.
Since all WordPress themes are not SEO friendly and their coding is not good either. If you choose the wrong theme for your site, it affects both your page loading speed and SEO.
I’ve listed some of the best SEO Friendly WordPress Themes. All these themes are fully SEO optimized and coding is also very good.
Update Your Old Post
Update your old post. It improves website ranking on Google. Blogs that continue to update their content with new information, search engines like these blogs more.
When you update your content, add new image and video to it. This makes your old post new. After updating the post, ask the search engine (Google) to crawl again.
Use Cache Plugin
The Cache plugin is a very essential plugin for any WordPress site. The main goal of the cache plugins is to improve the user experience by reducing the page speed of your site. This makes your site super fast and reduces load on your server.
A lot of Caching plugins are available in WordPress.org. But W3 Total Cache is the best plugin in all of them that comes with great features such as page caching, browser caching, object caching, database caching and minification.
CDN also improves your site performance. It creates a Cache version of your site’s content on its servers and serves users through the servers that are closest to the user’s locations. This reduces server load and improves the website loading speed.
There are lots of CDN services available in the market. Currently, I use Cloudflare on my site. This is a very popular CDN service.
Set Nofollow Tag for Affiliate Links and Untrusted Links
Affiliate Links/untrusted/spammy links can hurt your website ranking. If you add Affiliate Links and Untrusted Links to your content, use the rel = “
You can use the Ultimate Nofollow plugin for this. This plugin gives you full control over the rel = “nofollow” tag.
In addition, if you use the plugin to manage your Affiliate Links, you can easily set the No-Follow attribute for your affiliate links.
Share Your Content on Social Media Sites
In this competitive market, We can not wait for people to visit our blog, we have to deliver our content to them. So, share your site as much as you can
Apart from this, we can take advantage of the social media site. There are lots of social networking sites where people spend more time like Facebook, Twitter, Pinterest, Instagram, LinkedIn etc. After publishing your content share on it.
Create Your Sitemap and Submit to Google Search Console
Sitemap helps to better crawl your website/blog.
If you are using Yoast SEO or Jetpack on your site, they allow you to easily create XML Sitemaps.
After creating your sitemap, submit it to Google Search Console.
Regularly Publish Fresh and New Content
Google gives higher rank to those blogs, which regularly publish quality and unique content. This increase Google ranking and blog reader both. But your content should be informative and useful. Readers like to read blogs that publish regular new and unique content.
If you publish 4 posts a week but do not publish anything next week, then your strategy is worse than publishing two posts a week.
Keep Eye on Latest Google Algorithms
It is very important to keep an eye on the latest Google Algorithms. If you do not pay attention to Google’s algorithms, you will not be able to achieve success in blogging. There are many blogs that get lots of traffic from Google. But After updating Google algorithm, their traffic and Google ranking decreased dramatically.
These are the strategies that will help you to improve Google ranking. But you can not improve website ranking on Google overnight. This is a long time process. You have to be a little patience.
But keep one thing in mind, Quality content is very important. If you use all of these techniques on your site but do not pay attention to content quality, then all your efforts are useless.
If I have missed any strategy to increase Google ranking? Tell in the comment box.
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