Today we will discuss a question that is always asked by beginners on the internet and on various forums, what kind of blog is best – single niche blog or multi-niche blog? Here I will share some points that will help you to figure out which is the best and why.
Whenever new bloggers start blogging, they often start writing about all things. Because they do not know what are the Single Niche Blog and Multi Niche Blogs. They think that writing posts on different topics are called Blogging. That is why they keep writing about whatever feels good according to them.
While starting blogging, most new bloggers make this mistake. They do not know what are the advantages and disadvantages of a single niche blog and multi-niche blog.
What is Single Niche Blog and Multi Niche Blog?
Niche means Topic. When we select a topic for blogging, then it is called a Niche. Such as Technology, Travel, Photography, Lifestyle, Health etc.
Single Niche Blog – When a blogger writes about a particular topic, it is called Single Niche Blog.
Multi Niche Blog – The topic of this type of blog is more than one and this blog publishes articles about various topics. Such as Tech, Health & Fitness, Fashion, Travel, Makeup etc.
Why is the Single Niche Blog Trustworthy
Most new people start writing posts on every topic according to their interests while starting blogging such as Blogging, SEO, WordPress, Health, Mobile, Food, Gadgets etc. They think that by writing a post on all topics, more people will come to their website and blog traffic will increase.
But this is absolutely wrong. Some years ago when blogging started, people succeeded by creating multi-niche blogs. At that time the number of blogs was very less. But today there are millions of blogs. Some of them share unique ideas and they are single niche.
Think yourself, a blogger is writing quality posts on WordPress only on his blog. And another blogger is writing all kinds of posts on his blog such as WordPress, SEO, Tech, Travel, Photography etc. The first is the Single Niche Blogger, while the second is the Multi Niche Blog.
If you want to learn WordPress, which blog will you subscribe to?
obviously, your answer will be, which only write articles on WordPress. Because that blog only writes articles about WordPress and has more knowledge about WordPress.
While the other blogger does not know much about his Niche. So writing posts on a variety of topics. When you know more about one topic, then obviously you will write more about that one.
Readers do not like blogs that sometimes write about SEO, then a few days later write about beauty and make-up. Users who subscribe to this as an SEO blog later unsubscribe it.
A Company will not Choose a Multi Niche Blog for Advertising
There is a Single Niche Blog and that blog only writes articles related to the car. On the other hand, there is a multi-niche blog and it publishes articles about the car, mobile, photography and travel etc.
If you are the owner of a car company and want to give an advertisement, then which blog would you choose? The answer will be a single niche blog that only shares articles related to the car.
Because that blog receives target traffics and the visitors like to read the car related content on that blog.
Advertising on a single niche blog related to the car is beneficial for both your company and business. Because the readers of that blog are more interested in the car. They like to use different types of car. If you put an advertisement on that blog, it can increase your car sales.
Multi Niche Blog Bad to Earn Money
Multi Niche Blog is a blog where you can write whatever you want. It becomes a personal blog. Where there is nothing to do with traffic. But talking about making money, it is not that easy. But if you try, it is not too difficult.
If you do blogging to earn money, then it should be treated as a business. Now, competition in blogging is very high.
If you have a multi-niche blog and you cover five types of topics such as Blogging, SEO, Marketing, Internet, Makeup then being an expert in these five topics are a little difficult task. But if you write on a single topic, you will be able to perform better on it.
Making money from a Multi Niche Blog is difficult because people have become very smart now. They like the Single Niche Blog for any knowledge.
If anyone wants to know about SEO, they will open Yoast, Backlinko, Moz and other SEO websites. They will never open any Multi Niche Blog or Website which also share different types of content.
Difficult to get Reader and Subscriber for Multi Niche Blog
We write blog posts for our readers. Readers like to read a single niche blog because it dedicate to a particular topic.
If you are more interested in tour & travel, then what kind of blog will you subscribe and what type of blog would you like to read? Obviously, you will subscribe and read a blog which is only about Tour & Travel. And you will try to stay away from blogs which cover topics like Tour & Travel as well as Lifestyle, Sports, Fashion, Relationships.
For example, you subscribe to a blog according to your interest, which is about smartphones only. But suddenly you see that the blog started to share content such as Movie, Review, Story, Business. Would you remain on such a blog?
Multi Niche Blog is not SEO Friendly
Today, you can not get success quickly by creating a Multi Niche Blog. The biggest reason for this, search engine (Google) provides a better rank to single niche blogs in search results.
The time of 2005 has passed. Today, if you are using a lot of Topic/Category on your blog, it is very bad for SEO. Your blog or website will not be able to rank quickly.
Along with technology, Search Engine Optimization and Search Algorithm is becoming smart every day.
If you search on Google for On-Page SEO, those blogs come to the first page, which has gained great popularity in SEO and is a single niche. You can see in the screenshot,
- Backlinko (SEO blog) – Single niche
- Moz (SEO blog) – Single niche
- Search Engine Journal (SEO blog) – Single niche
These three are the single niche blog and are quite popular for SEO. In addition, there may be several reasons to rank on the first page of search results. Here is a guide – What are the most important Google ranking factors.
In this article, I told you about the single niche blog vs multi niche blog. Which is best and Why? So now let’s finish the post with the last thought.
The above facts show that a multi-niche blog is not much interesting for the reader. Readers also like to read a blog that is a single niche, and dedicated to a single topic.
Why would I subscribe to a blog that writes posts on 20 topics together? I would always like to subscribe to the blog which I like the topic and which I want to know more about. Other types of posts would be useless for me and I would not read that kind of post at all. This shows that a Multi Niche Blog is unable to attract audiences attention.
If you are going for a multi-niche blog, then it will be like going on a long drive.
I hope this article helped you understand the differences between the Single Niche Blog Vs Multi Niche Blog.
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