SEO content writing is an art that gets better with time and experience. If you write SEO friendly content on your blog, you can get a higher rank in the SERPs and traffic. In this article, I’ll tell you how to optimize blog posts for SEO.
SEO optimized content is very important to achieve a higher rank in search engines. You continually publish great articles on your blog, but your article is not performing well in Google and other popular search engines, then there is a lack of SEO friendly content on your blog.
How to Write SEO Friendly Blog Posts
SEO optimized content is very important to rank well in the search engine. In today’s competitive market you can not rank your site without SEO. Whatever you write on your blog, it is already available on some blogs.
In this situation, you can achieve a high rank in Google search engine by adopting SEO Techniques. Along with SEO, your content should be SEO Friendly & High Quality and there are many points to optimize blog posts for SEO. Here I have shared the best content writing tips for beginners that make your content more SEO friendly.
So, let’s get started…
1. Blog Post Title
Post Title plays an important role to make SEO friendly article. Cause search engine guesses your content topic by post title.
So, Post title should be related to your content.
Apart from this, Use the main keyword in your blog post title with 66 characters so that it appears completely in search engines. Furthermore, add some special word in your title like Killer, Most, Best etc to make more attractive.
Quick tips to write SEO friendly title
- Use the focus keyword (Main keyword) at once.
- Post title should be 50 – 66 characters.
- Use the special word in your title like Killer, Most, Best etc
- SEO titles should be attractive so that visitors are forced to click.
But there are many bloggers do not pay attention to the blog post title. If you want to use an attractive custom post title for your blog post, You can use the Yoast plugin. This is a popular SEO plugin in the WordPress repository.
2. Permalinks Structure (URL)
Permalink is known as a URL. SEO friendly URLs also explain to search engines about your blog post. So your blog post URL should be meaningful. You can see examples for the best permalink structure.
SEO friendly WordPress URL
Non-SEO friendly WordPress URL
Good SEO friendly permalinks structure perform well in search results.
Quick tips for SEO friendly permalinks
- Make your blog post URL short and easy.
- Add your target keyword.
- Do not add the extra word to your Permalink Structure.
3. Meta Description
Title and Meta Description is very important for search ranking because When we search for anything in Google, both the title and the Meta description appear in the search results.
Meta Description is a short description of your blog post. It should be 156 characters with the main keyword. But if you write your keyword more than once (keyword stuffing) in Meta Description, it belongs to black hat SEO and Search engines will treat your content as spammy.
4. Use Images and Video
One image equals 1000 words.
If you use media on your blog content, it makes your content attractive & useful and visitors will spend more time on your blog.
If you want to stick the visitor on your blog for a maximum time then make a habit of using media in your articles.
5. Add ALT Tag to Images
Title tag and ALT tag is very important for any image.
Google does not read images. It crawls the image based on the ALT tag, so always provide the meaningful ALT tag in the image.
But there are many bloggers who do use ALT Tag for images file, which is against of on Page SEO technique.
So, you should use the target keyword in your image file name. It makes your blog post more SEO friendly. Here is a guide – How to Optimize Images for SEO
6. Internal Linking
Search engines easily crawl your blog content through internal linking and also helps to Search engine optimization. It works as backlinks on your site and If you are a blogger then you will know the importance of backlinks.
Internal linking makes user-friendly content and more useful content for users. Also, Google considers your blog post as a quality post.
Furthermore, visitors will spend more time on your site which decreases the Bounce rate of your site.
7. Long articles and Keyword density
Article length is the most important factor to improve content ranking but to increase the article length, do not write frivolous things in your article, and if you do so, your post will never able to achieve higher rank in Google searches. So always write quality content with at least 1000 words.
Keyword Density should be 1.5% in your content, Use the main keyword in the first paragraph and last paragraph of your article. Apart from this, highlight the important keyword from bold, italic or underline.
8. Keyword Research
If you do not do Keyword Research before writing content on your blog, then you are collecting garbage on your blog.
So, before writing an article first research the keyword and analyze Traffic and competition on that keyword. This makes your content search engine friendly. But many new bloggers ignore it and their blog traffic and rankings do not grow.
Always select high searches and Low Competition Keywords. From this, Your site will rank on the first page of the search engines. Here is a detailed guide – How to Keyword Research for SEO
9. Long Tail Keyword
Keyword with 3 to 4 words is called Long Tail Keyword.
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These keywords are very targeted and most users search for anything using the long tail keyword. If you add long tail keyword in your article, It makes your article more SEO friendly and valuable. Here is a guide – Long-Tail Keywords in SEO: How to Research and Use Them
10. Use Modifier Words
Modifier Words make your content attractive. Use Modifier Words like “Best”, “2017”, “guide”, and “review,” in your blog post title.
This makes your content more aggressive and SEO friendly.
11. Use Keyword Variations
Use keyword variations when you optimize your blog posts for SEO.
Search engines use target keywords, related terms, keyword variations, and synonyms to understand your content. Apart from this, it makes your content reader-friendly.
12. Grammar and Spelling
If you focus on grammar and spelling in your content, then it improves your content quality.
Matt Cutts is discussing Grammar and Spelling in this video.
13. Content Quality
The last and most important thing is that your writing skills should be very good so that the visitor enjoys your post. if you do perfect SEO, but do not write good content (informational) then your SEO is useless and visitors will never visit your site.
So always write meaningful and helpful content for your visitor.
Use WordPress SEO Plugin
Install an SEO plugin on your website so that you can better optimize when writing your blog post.
By the way, there are many SEO plugins in WordPress that you can install. Here is a list – 22 Best SEO Plugins for WordPress To get Higher Ranking.
An SEO friendly article influences your website ranking and can take your content to Google’s first page.
But writing a strong SEO content requires a lot of thinking and technique. If you follow the above tips, you can easily write SEO friendly content.
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