SEO content writing is an art that gets better with time and experience. And increases the chances of getting a higher rank in search engine result page.
SEO optimized content is very important to achieve a higher rank in search engines. You continually publish great articles on your blog, but contents are not performing well in Google and other popular search engines, then there is a lack of SEO friendly content on your blog.
In this article, I’ll tell you how to optimize blog posts for SEO.
How to Write SEO Friendly Blog Posts
In today’s competitive market you cannot rank your site without SEO writing because everything you write on your blog is already available on some blogs.
In such a situation, you have to adopt SEO technique. Your content should be SEO friendly and high quality.
There are many points for optimizing blog posts for SEO. Here I have shared the best content writing tips for beginners that make your content more SEO friendly.
So, let’s get started…
1. Blog Post Title
Post title plays an important role to make SEO friendly article. When search engines crawl your content, they check a variety of things – One of them is Title.
Also, it makes a significant impact on visitors. If your title does not impress visitors, they will never click on your content. No matter how good your article is.
Always use the main keyword in your blog post title at the beginning. It helps to better understand search engines – what content is about. Furthermore, add some special word like Killer, Most, Best, top etc to make more attractive.
Quick tips to write SEO friendly title:
- Use the focus keyword (Main keyword) at once.
- Keep your main keyword at the beginning of the title.
- Post title should be 50 – 66 characters.
- Use the special word in your title like Killer, Most, Best etc
- SEO titles should be attractive so that visitors are forced to click.
But there are many bloggers do not pay attention to the blog post title. If you want to use an attractive custom post title for your blog post, You can use the Yoast plugin. This is the most popular and best SEO plugin in the WordPress repository.
2. Permalinks Structure (URL)
Permalink is known as a URL. SEO friendly URL also explain to search engines about your blog post. Keep your blog post URL meaningful. You can see examples for the best permalink structure.
SEO friendly WordPress URL
Non-SEO friendly WordPress URL
Good SEO friendly permalinks structure perform well in search results.
Quick tips for SEO friendly permalinks:
- Make your blog post URL short and easy.
- Add your target keyword.
- Do not add the extra word to your Permalink Structure.
- Remove stop words.
3. Meta Description
Title and Meta Description is very important. When we search for anything in Google, both the title and the Meta description appear in the search results.
Meta Description is a short description of your blog post. It should be 156 characters with the main keyword.
But if you just put keywords in the meta description, it belongs to black hat SEO and Search engines will treat your content as spammy.
4. Use Images and Video
One image equals 1000 words.
If you use media on your blog content, it makes your content more attractive & useful and visitors will spend more time on your blog.
If you want to stick the visitor on your blog for a maximum time then make a habit of using media in your articles.
5. Add ALT Tag to Images
Title tag and ALT tag is very important for any image.
Google does not read images. It crawls the image based on the ALT tag, so always provide the meaningful ALT tag in the image.
Before uploading your images, always use the appropriate name for them. And use your focus keyword for ALT tags. Here is a detailed guide on Image SEO Tips
6. Internal Linking
Internal links help Google find, index and understand pages on your site. And improves your website SEO.
It makes your posts more informative for users. Also, Google considers your blog post as a quality post.
Furthermore, internal linking is the best way to reduce bounce rate. It helps the visitor stay on the website for a long time.
7. Long articles and Keyword density
Article length is the most important factor to improve content ranking but to increase the article length, do not write frivolous things in your article. Always write quality content with at least 1000 words.
Keyword Density should be 1.5% in your content, Use the main keyword in the first paragraph and last paragraph of your article. Apart from this, highlight the important keyword from bold, italic or underline.
8. Keyword Research
If you do not do Keyword Research before writing content on your blog, then you are collecting garbage on your blog.
Before writing an article first research the keyword and analyze traffic and competition on that keyword. This makes your content search engine friendly. But many new bloggers ignore it and their blog traffic and rankings do not grow.
Always select high searches, low competition keywords.
9. Long Tail Keyword
Keyword with 3 to 4 words is called long tail keyword.
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These keywords are very targeted and most users search for anything using the long tail keyword. Adding long-tail keywords makes your article more SEO friendly and valuable.
Here is a guide – Long-Tail Keywords in SEO: How to Research and Use Them
10. Use Modifier Words
Modifier Words make your content attractive. Use modifier words like “Best”, “2017”, “guide”, and “review,” in your blog post title.
This makes your content more aggressive and SEO friendly.
11. Use Keyword Variations
When you optimize your blog posts for SEO, use keyword with variations
Search engines use target keywords, related terms, keyword variations, and synonyms to understand your content. Apart from this, it makes your content reader-friendly.
12. Grammar and Spelling
If you focus on grammar and spelling in your content, then it improves your content quality.
Matt Cutts is discussing Grammar and Spelling in this video.
13. Content Quality
“Content is king”
The last and most important thing is that your writing skills should be very good so that the visitor enjoys your post.
If you do perfect SEO, but do not write good content (informational) then your SEO is useless and visitors will never visit your site.
So always write meaningful and helpful content for your visitor.
Bonus Tips: Use WordPress SEO Plugin
Install an SEO plugin on your website so that you can better optimize your blog post.
By the way, there are many SEO plugins for WordPress that you can install. Here is a list – 22 Best SEO Plugins for WordPress To get Higher Ranking.
An SEO friendly article influences your website ranking and can take your content to Google’s first page.
But writing a strong SEO content requires a lot of thinking and technique. If you follow the above tips, you can easily write SEO friendly content.
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